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Article

This article introduces a series of articles on marketing public services and creating awareness of a diverse list of issues, including for growing subsectors such as charities.

Article

This article considers how the long-term effects of public sector marketing can effectively be multiplied through the use of key partnerships with the stakeholders themselves, as they hold crucial knowledge of the subject matter, as well as through endorsement.

News

LONDON: As the UK prepares to leave the European Union, the British government has released its long-awaited digital strategy, which prioritises skills, infrastructure and innovation.

Article

This event report explores how the advertising industry is affected by, and affecting, the UK's exit from the European Union.

News

GLOBAL: President Trump's latest pronouncement, on restricting US entry to people from certain Muslim countries, has brought a swift reaction from several high-profile brands and left some countries eyeing up potential new tourism opportunities.

Case Study

This case study details how Ostashkov's Department of Housing, a local Russian recycling company, encouraged recycling by appealing to a major celebrity figure.

News

WASHINGTON DC: YouTube, the Google-owned video site, was the single largest platform apart from the TV networks for political video adspend during the recent election, yet its status as a cultural influencer is waning.

Case Study

This case study details how the UK Department of International Trade increased interest among SME businesses in exports.

Case Study

This case study details how the Department for Communities and Local Government raised awareness of the UK Government's Right to Buy scheme.

Research Paper

This paper describes research conducted by Community Action on Dementia (CAD), a UK charity that wanted to develop services tailored to the needs of dementia sufferers, enabling them to live well despite their condition.

Case Study

This case study shows how the Australian Department for Social Services increased awareness and drove action among citizens by demonstrating how verbal disrespect toward women was intimately linked to domestic violence.

Case Study

This case study details how the New South Wales Rural Fire Service (NSW RFS) increased awareness of the risk of bushfires in Australia.

Research Paper

This paper describes some of the creative research methods used in a project for the Dutch Tax and Customs Administration (the tax authority), which wanted its employees to understand taxpayers and encourage more of them to submit their tax declaration themselves.

Case Study

This case study shows how the UK Government increased voter registration by creating an emotional campaign targeted at expats who were considering returning home in the near future.

Case Study

This case study describes how Help to Buy, a government initiative in the UK to help people buy a home, launched a campaign to raise awareness and uptake.

Case Study

This case study describes how the Department for Transport's 'Think!' campaign, created to reduce deaths and serious injury on the roads, improved its efficiency to save more lives despite an 80% budget cut.

Case Study

This case study shows how the New Zealand Transport Authority, a transport regulation body, reframed an undesirable behaviour to successfully cut moderate speed motor accidents.

Case Study

This case study shows how First4Adoption, an adoption information service in the UK, created a real life family benefits campaign to increase adoption levels.

Case Study

This case study explains how the British government used digital ads to increase the number of voter registrations among British people living abroad.

Article

This event report details how Teach For America, the educational non-profit, has leveraged digital data to increase sign-up rates.

Case Study

This case study describes how BIM, a non-commercial state government agency responsible for the development of the Irish Seafood Sector, persuaded Irish fishermen to think again and start taking the necessary steps to change the habit of a lifetime and use a Personal Flotation Device (PFD).

Case Study

This article provides excerpts from the winning case studies of the 2016 David Ogilvy Awards, including campaigns from Nestle, Boeing and Ontario Women's Directorate.

Case Study

This case study looks at Australia's NSW Fire Service, who brought citizens out of apathy and into action by targeting houses at high risk of bushfire and repositioning action as the inescapable right choice.

Case Study

This case study shows how the Ad Council, a non-profit U.S.

Case Study

This case study details a campaign from the UK government's Department for Transport that, 50 years after the first comms about drink driving, spoke to those hardest to influence through behavioural theory.