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News

MUMBAI: Despite the global slump in print media, the Indian print media industry has grown 4.87% in the decade 2006-2016, according to figures released yesterday.

News

NEW YORK: Two Pulitzer prize-winning newspapers find themselves on different ends of an industry in transition, as declining print advertising revenues threaten bottom lines.

News

SYDNEY/WELLINGTON: A full quarter of Fairfax Media's news staff in Australia – 125 journalists in total – have been made redundant, with cost cuts also looming in New Zealand as declining print sales and advertising revenues continue to ...

News

AUSTIN, TX: The New York Times has used advertising to help create a "long-term view" about its brand – a goal with particular significance at a time of challenges both from a revenue perspective and from President Trump.

Article

This event report outlines how The New York Times is seeking to build its brand at a time of considerable turmoil in the media industry.

Article

This event report discusses some of the challenges facing newsbrands, including the rise of "fake news", falling trust in media, ad fraud and questionable metrics from some of the main digital players.

News

LONDON: Newspapers may have their problems regarding falling print circulation, but newsbrands still command extensive reach via digital platforms, offer a trusted environment for brands and can significantly boost ROI, an industry figure argues.

Case Study

This case study describes how FT.com, the online division of the British business newspaper The Financial Times, redesigned its renewals and Step Up communications, primarily through email.

News

DALLAS: Some 29% of US broadband households get most of their news from social media platforms, such as Facebook and Twitter, although a slim majority of consumers feel that TV is more authentic than online video, a new study has found.

Article

This event report outlines the lessons learned by The Washington Post, the news title, following a range of innovative digital experiments involving tools like chatbots and Amazon Echo.

Opinion

Mis-represented facts, blatant lies, dubious content – call it what you like but one thing is for sure: fake news is big news.

News

NEW YORK: Political uncertainty and fake news are driving consumers back to news brands they feel they can trust, new figures suggest.

Opinion

According to Luther Van Dross and Janet Jackson, the best things in life are free. There's a lot of evidence out there to support this.

Case Study

This case study details how The Times, a national British newspaper, increased retention of subscriptions through targeted direct mail.

Case Study

This case study reveals how Dream Team, a fantasy football game promoted by UK newspaper The Sun, used targeted email campaigns to attract new players and retain existing ones.

Article

This event report addresses how USA TODAY Network has developed its strategy to meet evolving consumer needs on mobile.

Case Study

This case study shows how The Guardian, a newspaper brand, launched a bold campaign claiming ownership of the weekend to directly engage with its loyal readers.

Case Study

This case study shows how Dainik Jagran, India's largest read newspaper, decided to counter a nationwide loss of values with its educational, cross-platform initiative.

Case Study

This case study shows how Dainik Jagran, India's largest read newspaper, increased brand awareness by refocusing the public's attention and appreciation on to the Armed Forces.

Case Study

This case study shows how Dainik Jagran, India's largest read newspaper, increased brand awareness using a campaign that gave young readers the chance to become editors of their own newspaper.

Article

This event report details research from Trinity Mirror, the UK regional newspaper group, that sought to understand and segment its audience is a more contemporary way.

Case Study

This case study details how the 2015 campaign 'You Are What You Read' has significantly increased readership of The Irish Times and marginally increased sales in a declining market.

News

LONDON: The parent company of The Guardian has disclosed that it pays rebates to ad agencies, in the form of free advertising space or cash payments, in return for certain levels of spend.

Article

This event report covers Newsworks' Effectiveness Summit, in which three studies were advanced, covering brand health, effectiveness, and ROI; compelling evidence was heard that news brands are still very effective in the media mix, and that publishers may have swung too far toward digital.

News

LONDON: The Financial Times, which has championed the concept of "engaged time" as a basis for ad sales, hopes to sell such advertising programmatically in the future, a top executive has said.