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Case Study

This case study describes how financial services company Charles Schwab, joined with news network CNN’s anchors to create a multimedia content series to gain the attention of the hard-to-reach investor audience in the US.

Case Study

This case study shows how 10X Investments, an investment management company, used a viral video campaign to make South African consumers aware of high investment fees and increase brand awareness.

Case Study

This case study shows how Axis Mutual Fund, a mutual funds company, increased its brand awareness in India and made it fun to think about children's futures.

Article

This event report outlines how Charles Schwab, the financial-services provider, is using online video to engage consumers.

Case Study

This case study describes how specialist investment manager Architas, part of AXA, created an educational and interactive tool for independent brokers and Architas managers to help them sell more unit-linked products in France, Belgium and the UK.

Case Study

This case study details how Nutmeg, an online investment management company, increased customer numbers in the UK through an animated TV spot.

Case Study

This case study details how Goldman Sachs, the investment bank, used content marketing to help improve its relationship with American millennials.

Article

This event report outlines how TIAA, the financial services provider, pursued a rebranding program to connect with consumers in fresh ways.

Case Study

This case study demonstrates how AIA Singapore, a leading insurance company, launched a first-in-market wealth accumulation product that combined both savings and investment components in one single plan.

Case Study

This case study explains how Axis Direct, an investment and trading service, used dynamic email content determined by the time the email was opened in India.

Case Study

This case study describes how Skagen Funds, a trustfund management company, boosted its market position in Denmark through its The Rich List campaign.

Research Paper

This paper describes a research project in Australia by Mercer, the financial services organisation, to encourage existing customers with superannuation (pension) policies across multiple providers to consolidate their funds into a single plan managed by Mercer.

Article

This article explores behavioural research on how millennials in Singapore and Hong Kong engage with financial services products.

Research Paper

This article details the winning case study of the Excellence in Digital Marketing Analytics award category from the 2015 Genius Awards.

Case Study

This case study describes how the brokerage firm Charles Schwab attracted more affluent investors by encouraging them to challenge the status quo and investigate their decision-making process.

Article

This event report outlines how TD Ameritrade, the investment group, built a distinctive brand positioning in a crowded market.

Article

This event report shows how Pershing, the solutions provider for financial-services companies, has overcome the challenges facing marketers when it comes to leveraging the latest technology.

Article

This event report covers how Charles Schwab, the financial services and investment group, has embraced the concept of "venture marketing".

Case Study

This case study explains how TD Ameritrade, an online investment brokerage company, used a content marketing strategy to increase account openings in the US.

Article

This report describes the 'super investor', an emerging category of consumer in India with large amounts of money to invest - and an active interest in their investments.

Article

This event report looks at attempts by the marketing function at BlackRock, the asset-management company, to enhance its internal status.

Case Study

This case study explains how the Fonds de solidarité FTQ, a union-based development capital investment fund in Quebec, used simple imagery that showed 'getting more' to attract younger policy holders.

Article

This article sets out global adspend in financial services, which accounted for $14.4 billion in 2014, representing 4.4% growth.

Article

This article examines why people are not saving enough for retirement and behavioural economics can encourage people to save towards their retirement earlier in working life and become more engaged in the process.

Article

This event report breaks down how E*TRADE, the online brokerage, has put data at the heart of its marketing efforts.