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Case Study

This case study shows how the Nestlé Baby Club program, an infant formula brand loyalty program, successfully recruited new members in Singapore using a humorous campaign that appealed to both soon-to-be mothers and fathers.

Case Study

This case study tells the story of a campaign from Nestlé in India that addressed a social issue important to urban mothers - inadequate breastfeeding - with a pro-community message and an integrated media strategy.

Article

This Company Profile from Euromonitor provides key details and analysis of Abbott Laboratories, the owner of brands such as Similac, Gain, and Glucerna.

Article

This report examines Chinese mothers' attitudes towards infant nutrition and demonstrates how brands can communicate with these mothers on social media, based on data from WeChat, the messaging app.

Case Study

This case study shows how Anmum Materna, a maternal-milk brand, increased sales and brand awareness by using an animated campaign.

Case Study

This case study describes how Hindustan Unilever Limited, a consumer goods company in India, created its own radio channel to reach previously unreachable customers.

Case Study

This case study explains how Abbott, a pharmaceuticals and health care products company, increased its Hong Kong sales and audience engagement using an experiential campaign.

Article

This report argues that diaper and formula markets are significantly influenced by word of mouth, therefore a deep understanding of what drives product choice is critical.

Article

This article introduces Nielsen's Breakthrough Innovation Report for Southeast Asia, which reviewed more than 2,500 consumer product launches across key Southeast Asia markets in order to identify innovation success.

Article

This Company Profile from Euromonitor is the second part of three, providing key details and analysis of Nestlé SA in the baby food and dairy sector.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestle SA, the owner of brands such as Glytrol and Impact.

Case Study

This case study describes how Anmum, an infant formula milk brand, launched with a new approach to the category in Hong Kong by highlighting tangible short-term benefits of its product.

Case Study

This case study explained how Nutrilon, an imported infant-milk brand, used programmatic ad buying to reach mothers in China.

Case Study

This case study shows how Wyeth Gold, the infant formula milk brand, used a mobile app to build brand preference among parents in Hong Kong.

Case Study

This case study describes how Gain School Advance, a nutritional milk brand aimed at children from Abbott Laboratories, targeted mothers to increase market share in the Philippines.

Case Study

This case describes how Bournvita Li'l Champs (BVLC), a milk additive, used television, print and social media to increase brand consideration in India.

Research Paper

Nielsen's survey of 30,000 U.S. consumers uncovered the key ways in which increased use of digital technology is impacting the way consumers move along the traditional path to purchase.

Case Study

Baby food brand HiPP was second in wet baby food in the UK, behind Cow & Gate.

Case Study

Irish baby food brand Milupa held a 68% market share but was under threat due to recession-hit parents cutting out weaning foods and moving babies straight to adult food.

Article

This report describes how and why Nestlé redesigned the packaging of its market-leading Gerber baby food and infant nutrition brand in the United States.

Research Paper

This paper discusses the results of a study that aimed at better understanding core Stonyfield YoBaby yogurt users' level of acceptance of a new product formulation.

Case Study

Heinz Taste of Home is a line of potted ready meals for babies: plastic pots with re-sealable lids. The brand was explicitly positioned as being as close to home-made as possible, but also as appealing to everyday mothers who might otherwise not purchase a premium product from this category.

Case Study

Milk powder has a short lifespan in China. It's considered to be a relatively poor source of nutrition, which mothers reduce in their baby's diets after the age of three.

Case Study

What do you do if you face a Goliath that owns a category and sets the rules? For years, Abbott had established that "intelligence", as the ultimate in baby nutrition.

Case Study

This campaign for Wyeth, Pfizer's pharmaceutical brand, is an example of how interactivity and customization can play an important role in an already cluttered market.