Data
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Rob Clapp, WARC Data Points (Curated), November 2021
An overview of digital advertising (social media, search and retail media) costs.
Article
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Natalie Dawson, WARC Exclusive, November 2021
A study into the role of premium publishing environments on user attention levels.
Article
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Nick Liddell and Fiona Bennie, WARC Best Practice, November 2021
This article shares best practice advice for brands on how to approach sustainability.
Opinion
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Jon Clarke, November 2021
Jon Clarke, Founder and Chief Product Officer of Cyance shares his thoughts on how the data landscape will shift in 2022, and how B2B marketers can capitalise.
Opinion
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Chris West, November 2021
Brand voice can be a financial drag if you’re getting it wrong and a financial success if you’re getting it right. Chris West has some pointers.
Rankings
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WARC Creative 100, 2021
Red Cross, a humanitarian organisation, drew attention to the work that is does around the world with its Run. For. Life. campaign.
Rankings
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WARC Effective 100, 2021
Stayfree, a menstrual hygiene brand, launched its Project Free Period to give sex workers in India the opportunity to develop other skills.
Rankings
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WARC Effective 100, 2021
Clothing brand Jennyfer grew awareness and relevance by leaning into Gen Z’s refusal to be labelled and finding a new identity.
Rankings
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WARC Effective 100, 2021
Tele2, the telco, grew revenue and differentiated itself from competitors by launching the innovative Tele2 Market, where customers can buy and sell minutes and data to each other.
Rankings
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WARC Effective 100, 2021
Cerveza Poker, a beer brand, increased sales in Colombia by orientating its communications around friendship.
Rankings
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WARC Effective 100, 2021
Paint brand Berger Paints partnered Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.
Rankings
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WARC Effective 100, 2021
KFC, a fast food restaurant chain, created a results-prediction algorithm, Colonel KI, and placed it in livestreams to deepen its connection to gamers and e-sports in China.
Rankings
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WARC Effective 100, 2021
Pedigree, the pet food brand, transformed its treat product into a positive every day purchase in New Zealand through a campaign that created a mobile accessory and app that appealed to both pets and their owners.
Rankings
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WARC Media 100, 2021
Fast food brand McDonald’s increased brand love among millennials by entering the esports and gaming world in Australia.
Rankings
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WARC Media 100, 2021
Period care brand Libra grew relevance and sales by showing women in Australia that talking about periods was normal.
Rankings
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WARC Media 100, 2021
Fast food brand McDonald’s increased sales and brought little moments of joy to Australians by using data to improve the McDonald’s Monopoly promotion.
Rankings
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WARC Media 100, 2021
Snickers, a confectionary brand, drove awareness in the GCC through facial recognition technology.
Rankings
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WARC Media 100, 2021
Specsavers, an optician brand, improved customer experience and delivered demonstrable and sustainable value back to the business via a data-driven approach in the UK.
Rankings
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WARC Media 100, 2021
Irish airline Aer Lingus increased sales and consumer engagement by moving away from traditional sales-focused marketing towards consumer-centric personalised marketing.
Rankings
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Rankings Articles, November 2021
The WARC Effective 100 is an annual ranking of the world’s most awarded campaigns and companies for effectiveness.
Rankings
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Rankings Articles, November 2021
Download a breakdown of the top brands’ work featured in the 2021 Effective 100 Rankings.
Rankings
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Rankings Articles, November 2021
The WARC Creative 100 is an annual ranking of the world’s most awarded campaigns and companies for creativity.
Rankings
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Rankings Articles, November 2021
The WARC Media 100 is an annual ranking of the world’s most awarded campaigns and companies for media.
Rankings
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Rankings Articles, November 2021
Download a breakdown of the top brands’ work featured in the 2021 Creative 100 Rankings.
Rankings
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Rankings Articles, November 2021
Download a breakdown of the top agencies’ work featured in the 2021 Creative 100 Rankings.
