Article
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Verity Gill, WARC Best Practice, October 2017
This article looks at how marketers can use big data and data-driven marketing to build a data strategy.
Article
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Euromonitor Profiles, October 2017
This Company Profile from Euromonitor provides key details and analysis of Hilton Worldwide.
News
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18 October 2017
ORLANDO, FL: Clorox, the cleaning brand, successfully managed to overcome a case of “short-termitis” by taking a more human-centric, and purpose-driven, approach to marketing.
News
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18 October 2017
TOKYO: Japan-headquartered agency ADK has taken another swipe at WPP as the network entertains selling WPP’s 25% stake in the company to private equity firm and consultancy Bain Capital.
News
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18 October 2017
BRUSSELS: A campaign by Aldi and McCann Manchester in the UK and Ireland, which placed a humanised carrot at the centre of a Christmas campaign to emphasise the magic of the holiday season, has won Grand Prix at the EACA Euro Effie Awards.
Article
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Euromonitor Profiles, October 2017
This Company Profile from Euromonitor provides key details and analysis of Japan Tobacco Inc, the owner of brands such as Camel, Winston, Mild Seven and Glamour.
News
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18 October 2017
NEW DELHI: A recovering consumer sector in India is down to increasing demand from urban centres and the forthcoming festive season, according to a new report.
Article
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Euromonitor Profiles, October 2017
This Company Profile from Euromonitor provides key details and analysis of Haier Group.
News
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18 October 2017
LONDON: The growing use of artificial intelligence will dramatically change communications planning, especially in low-involvement categories like FMCG, according to two industry figures.
News
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18 October 2017
NEW YORK: American consumers are growing increasingly aware of just how much of their personal data is being collected by brands, sparking concerns among many about just how much of their online activity is being monitored, according to a new ...
News
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18 October 2017
LOS ANGELES, CA: Snap, the camera and app company, is partnering with NBCUniversal in a sign of the Snapchat owner’s seriousness about original content and willingness to ride out the threat from Facebook.
Case Study
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European Association of Communications Agencies, Grand Prix and Gold, 2017
Aldi, a global discount supermarket chain, enjoyed fantastic growth with its ‘Kevin the Carrot’ Christmas campaign in the UK and Ireland, reducing previous Christmas shortfalls.
Case Study
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European Association of Communications Agencies, Gold, 2017
Amnesty International, an international Human Rights organisation, influenced the way refugees are perceived by people in Europe with its ‘Look Beyond Borders’ campaign.
Case Study
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European Association of Communications Agencies, Finalist, 2017
Booking.com, an online travel agency, launched a digital campaign, ‘Booking Loves’, in France, Germany and the UK to generate site traffic by creating targeted video content.
Case Study
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European Association of Communications Agencies, Gold, 2017
Bolia.com, a Scandinavian furniture retailer, transformed its furniture brand by thinking like a fashion brand which both attracted new audiences and retargeted its existing customers.
Case Study
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European Association of Communications Agencies, Finalist, 2017
Hornbach, a German DIY retailer, launched its ‘#Heldenkranz’ campaign to successfully reach ts target audience during the Euros 2016; despite the fact that the brand is unrelated to football.
Article
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Emily Barley, Event Reports, Technology for Marketing conference, September 2017
The BBC is a leading broadcaster whose products are sold around the world and which has learned important lessons over the years about creating content.
Case Study
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European Association of Communications Agencies, Gold, 2017
Bolia.com, a Scandinavian furniture retailer, transformed its sales decline into growth by thinking like a fashion brand which both attracted new audiences and retargeted its existing customers.
Case Study
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European Association of Communications Agencies, Finalist, 2017
Kinder, a chocolate brand, successfully increased brand performance in the Czech Republic and Slovakia by showing mums that it believes in their children as much as they do.
Article
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Emily Barley, Event Reports, Technology for Marketing conference, September 2017
Consumers’ expectations are growing as their attention span decreases, meaning that brands are under huge pressure to deliver a personalised and relevant message or experience.
Case Study
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European Association of Communications Agencies, Gold, 2017
Bose, an audio equipment brand, launched its new noise-cancelling headphones in the UK by creating a film which showed the benefits of being able to focus purely on the music.
Case Study
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European Association of Communications Agencies, Finalist, 2017
Visit Finland, the official travel guide for Finland, and Finnair, a Finnish airline, launched a digital campaign in the UK and Germany to encourage millennials to visit Finland for a winter vacation.
Case Study
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European Association of Communications Agencies, Finalist, 2017
Mercedes-Benz, a car brand, created one campaign to showcase five cars (The A-Class, B-Class, GLA, CLA and CLA Shooting Brake) by producing a film that successfully encompassed all of the cars into the storyline.
Article
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Emily Barley, Event Reports, Technology for Marketing conference, September 2017
Sky Betting and Gaming has developed its own platform to collect customer data in real time and target its marketing more precisely.
Case Study
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European Association of Communications Agencies, Silver, 2017
Café Royal, a Swiss coffee brand, launched its campaign across Europe in partnership with Robbie Williams to gain more market share from key competitors Nespresso and Mondelez.
