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News •
LONDON: The Advertising Association (AA), the industry’s trade body, has launched a major campaign to ensure the UK continues to welcome talented workers from abroad after the country leaves the European Union.
News •
LONDON: Google, Facebook and Microsoft are among 23 major tech and media companies who have signed up to a new initiative that aims to raise standards across the digital advertising industry in the UK.
News •
ASIA: Although e-commerce giant Amazon is ranked as the world’s “most authentic” brand in a new global study, Google comes out on top in Hong Kong and India, while smartphone manufacturer Huawei is most highly regarded in China.
Article •
HP Inc. faced a distinctive brand challenge as half of the former Hewlett-Packard, a company which split in two in late 2015.
News •
NEW YORK: More US consumers plan to shop online this year, but that won’t necessarily extend to Black Friday or other traditional holiday shopping events, a new survey has revealed.
News •
SAN FRANCISCO: Facebook has acquired tbh, a teen-focused polling app that allows users to send anonymous compliments to each other, for a sum reported to be less than $100m.
News •
BEIJING: KFC and McDonald’s, both emblems of US fast food culture, are opening new stores at a rapid rate with the most fertile territory to be found in China’s small cities, according to reports.
News •
LOS ANGELES: Carhartt, the workwear and apparel manufacturer, has found user-generated content to be an extremely effective tool in building its brand and encouraging purchases.
News •
TOKYO: Japan-headquartered agency ADK has taken another swipe at WPP as the network entertains selling WPP’s 25% stake in the company to private equity firm and consultancy Bain Capital.
News •
BRUSSELS: A campaign by Aldi and McCann Manchester in the UK and Ireland, which placed a humanised carrot at the centre of a Christmas campaign to emphasise the magic of the holiday season, has won Grand Prix at the EACA Euro Effie Awards.
News •
NEW YORK: American consumers are growing increasingly aware of just how much of their personal data is being collected by brands, sparking concerns among many about just how much of their online activity is being monitored, according to a new ...
Article •
This Company Profile from Euromonitor provides key details and analysis of Hilton Worldwide.
Opinion •
You might notice a few changes on the site, with the launch of WARC Data, a new resource focusing on trends in global advertising and media investment.
News •
NEW DELHI: A recovering consumer sector in India is down to increasing demand from urban centres and the forthcoming festive season, according to a new report.
News •
LOS ANGELES, CA: Snap, the camera and app company, is partnering with NBCUniversal in a sign of the Snapchat owner’s seriousness about original content and willingness to ride out the threat from Facebook.
Article •
This article looks at the impact that rapidly advancing technology is having on every player in the Australian and New Zealand media business, from print to TV to digital.
Article •
This article looks at how marketers can use big data and data-driven marketing to build a data strategy.
News •
ORLANDO, FL: Clorox, the cleaning brand, successfully managed to overcome a case of “short-termitis” by taking a more human-centric, and purpose-driven, approach to marketing.
Article •
This Company Profile from Euromonitor provides key details and analysis of Japan Tobacco Inc, the owner of brands such as Camel, Winston, Mild Seven and Glamour.
Article •
Carhartt, the apparel company, has put user-generated content at the heart of its online marketing, as well as leveraging this material for a range of other strategic purposes.
News •
LONDON: The growing use of artificial intelligence will dramatically change communications planning, especially in low-involvement categories like FMCG, according to two industry figures.
Article •
This Company Profile from Euromonitor provides key details and analysis of Haier Group.
Case Study •
Aldi, a global discount supermarket chain, enjoyed fantastic growth with its ‘Kevin the Carrot’ Christmas campaign in the UK and Ireland, reducing previous Christmas shortfalls.
Case Study •
Amnesty International, an international Human Rights organisation, influenced the way refugees are perceived by people in Europe with its ‘Look Beyond Borders’ campaign.
Case Study •
Booking.com, an online travel agency, launched a digital campaign, ‘Booking Loves’, in France, Germany and the UK to generate site traffic by creating targeted video content.