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Article

Poor data quality, a lack of skills and knowledge, and a lack of data and tech are barriers preventing marketers from fully personalising marketing messages to an individual.

Data

An overview of the types of sports sponsorship that fans notice.

Article

Personal care company Kimberly Clark has switched its consumer research efforts away from traditional focus groups to real-time social listening in order to be more clearly focused on customers and to ensure marketing messages address their concerns.

Article

As a new channel, CTV presents a huge opportunity for advertisers to reach engaged audiences with the right message, but to ensure it is being optimised and used effectively, the right context is also key.

Opinion

A rapidly growing TikTok continues to defy preconceptions. And it’s not just savvy consumer brands that can see beyond videos of dancing centennials – accounting software business Sage is finding success on the platform too, says Daniela Sale.

Data

An overview of the top 13 B2C e-commerce companies between 2018 and 2020.

Article

Looks at how Colt Technology Services developed a Net Easy Score (NES) to better understand the impact of everyday interactions with its customers.

Article

Food and confectionery giant Nestlé is preparing for the deprecation of third-party cookies.

Article

Short-form video platform TikTok was able to take a piece of organic content and create an ad to reflect its influence and cultural importance with speed of execution key to the campaign.

Article

Presents the findings from a large-scale, robust research study to test and quantify the relationship between ad attention and brand outcomes.

Data

An overview of the monthly downloads and daily App Store ranking of social audio app Clubhouse.

Article

Paul Cash, founder of Rooster Punk, an award winning B2B agency, and author of Humanizing B2B, explains why the likeability factors matters in business-to-business marketing.

Article

Fans are willing to follow their favourite creators across a multitude of platforms and channels.

Article

Brands need to focus on a Pride 365 strategy: connecting with, giving visibility to and involving the LGBTQ+ community in marketing year-round, not just during Pride Month.

Opinion

In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This week, we speak to some rising stars from Sri Lanka.

Data

An overview of spend on advertising delivered via iOS and Android devices during Apple's push into data privacy and protection with iOS 14.5.

Case Study

The National Education Association (NEA), a labour union, launched a digital campaign to educate its members about the benefits of a Biden presidency in the US for the NEA.

Article

Amid the rapid transformation in technology during the pandemic, how do brands retain their humanity to best connect with customers? Business leaders from Accenture, IAG, Telstra and GenesisCare discussed this at the recent Adobe Summit 2021.

Article

The most current thinking and writing on qualitative theories and methods, the broad approach of seeking to understand the attitudes, motivations, and behaviours of consumers: the why and how of decision making.

Article

Artificial Intelligence or AI can help drive results for e-commerce players and Adobe’s Ryan Green explains how the company’s Adobe Sensei technology is able to unlock innovation for digital merchandisers.

Case Study

The Illinois Department of Human Services, a department of the Illinois state government in the US, increased response rates for the 2020 census in Illinois, particularly among previously hard-to-count populations.

Article

Provides an overview of how econometric modelling can help marketers understand how much each media channel contributes and over what timescale.

Case Study

Airbnb, an online short-stay rental marketplace, launched a blend of online and offline events in the US and garnered 39 million organic social media impressions.

Article

Current thinking and writing on the subject of designing surveys to make the questions most conducive to accurate, useful answers and better quality data.

Opinion

New research from Newsworks discovers the UK to be a nation still divided by Brexit, scarred by COVID-19, but with a greater degree of local community spirit.