Opinion
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Chiara Manco, April 2021
As the WARC Awards for Asian Strategy enter their 11th year, Chiara Manco looks at how strategy can future-proof businesses, growing brands and inspiring the industry.
Article
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Stephen Whiteside, Event Reports, thinktv: Canada's top-rated ads 2020, February 2021
A study by System1, the research firm, compared 100 television spots from Canadian advertisers with commercials from the UK and US.
Article
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Stephen Whiteside, Event Reports, SXSW, March 2021
Arby’s, the quick-service restaurant chain, scored a viral success on video-sharing app TikTok by seizing on an unusual marketing opportunity.
Data
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Cinzia Petio, WARC Data Points, April 2021
An overview of global podcast downloads by app since October 2020.
Opinion
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Ete Davies, April 2021
Even though right now booking a holiday abroad could land you with a £5000 fine, travel brands are readying themselves for the prospect of resumption of service in the not too distant future.
Opinion
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Kevin Rice, April 2021
Throughout his seven-year tenure at Burger King, and more broadly in his role as Global Chief Marketing Officer at its parent, Restaurant Brands International (RBI), Fernando Machado was a defibrillator that sent shockwaves through pop culture and brought the brand back to life, writes Hathway's Kevin Rice.
Article
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Anish Daryani, WARC Exclusive, April, 2021
As the holy month of Ramadan approaches, M&C Saatchi’s Anish Daryani says brands must ride the wave of consumer optimism to build strong resonance with the people.
Article
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Rafael Martin and Staffan Holgersson, WARC Exclusive, April 2021
With the traditional B2B marketing playbook in need of a refresh, marketers need a new approach to channel planning, say global media agency Essence’s Rafael Martin and Staffan Holgersson.
Article
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Kevin Arsham, WARC Exclusive, April 2021
Kevin Arsham, Partner, B2B Specialist at MediaCom, argues that a balanced strategy is crucial in B2B marketing.
Article
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Susie Sroka and Marcus Lambert, WARC Exclusive, April 2021
The authors outline the way some leading B2B brands have overcome the challenges of selling online, and explain how they applied some of this practice in their own work with a healthcare business.
Opinion
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Lena Petersen and Brett Kassan Smith, April 2021
This article is part of a series of articles from the WARC Guide to rethinking B2B marketing.
Article
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Mukta Lad, Event Reports, Meltwater APAC Digital Summit, March 2021
Reputation tracking is important, especially in a digital world – Meltwater’s Mimrah Mahmood shares a few efficient and cost-effective ways to incorporate digital into a company's existing reputation tracker.
Article
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Sonia David and Bill Zengel, WARC Exclusive, April 2021
ANA Business Marketing Practice’s Sonia David and Bill Zengel, explore how leading B2B marketers are using emotion, purpose and problem solving to reach a new generation of business buyers.
Data
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Rob Clapp, WARC Data Points, April 2021
An overview of consumer preference for digital finance services across 17 markets.
Article
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Wiemer Snijders, WARC Exclusive, April 2021
Summarises the most fundamental patterns in buying behaviour, and how they also manifest themselves in B2B categories.
Article
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Mike Golden, WARC Exclusive, April 2021
Mike Golden, President, Brandigo (China), looks at how marketers in other markets can position B2B campaigns for success in China.
Article
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Remona Duquesne, WARC Exclusive, April 2021
Of all the models available for managing brand portfolios, the Masterbrand approach could be most suitable during times of change – brand growth consultant, Remona Duquesne, explains why.
Article
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Sam Peña-Taylor, Event Reports, MRS Impact Conference, March 2021
PepsiCo, the global food and beverage giant, implemented an insights automation platform, Ada, over the course of three years, picking up crucial lessons for marketers and researchers tasked with steering vast projects through to completion.
Article
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WARC Best Practice, April 2021
A summary of new thinking and best practice on rethinking B2B marketing.
Article
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Stephen Whiteside, Research on WARC, April 2021
Characters, logos and typography are the brand assets with the strongest potential for “unique ownership”, according to a study in the Journal of Brand Management.
Article
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Gabey Goh, WARC Exclusive, April 2021
Bhaskar Choudhuri, Asia Pacific chief marketing officer of Lenovo PCs and Smart Devices speaks to WARC about the rare opportunity to work on the B2C and B2B segments simultaneously and how its marketing initiatives are unified under the global company vision of “smarter technology for all”.
Data
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Marte Aune, WARC Data Points (GlobalWebIndex), April 2021
An overview of online sources used by Southeast Asian consumers to learn more about brands and products.
Article
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Facebook, Research on WARC, April, 2021
Looks at diverse and inclusive representation in online advertising.
Article
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Low Lai Chow, WARC Exclusive, April 2021
The COVID-19 pandemic has transformed consumer behaviours and attitudes in APAC, but Kantar’s Laura Tan says this has also created opportunities for brands that want to grow in the region.
Data
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Cinzia Petio, WARC Data Points, April 2021
An overview of commercial actions taken when direct mail items are received.
