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News •
NEW DELHI: Chinese tech giants are strengthening their hold in India with big investments in diverse sectors, as serious western interest, notably from Amazon, heats up competition in a fast-growing market.
News •
TOKYO: Despite the luxury sector’s traditional reluctance to embrace direct-to-customer ecommerce solutions for sales, two mature luxury markets have shown a particular divergence as just 73% of brands in Japan have adopted, compared to 90% ...
News •
CANNES/NEW YORK: AB InBev, the US beer-brewing conglomerate, is shifting the focus from advertising through interruptions toward creating content that will attract people by pitching series ideas to channels and creating spectacles that people will ...
Article •
This article lists three examples of how insights from behavioural science can help people gain greater control over their finances.
News •
MELBOURNE: Many Australians are struggling to save enough for their retirement, but one superannuation fund is keeping the issue front of mind with a focus on storytelling and customer rewards.
Article •
This article provides marketers with information and guidance about the most effective approaches to using music in advertising.
News •
CHICAGO: Xerox, the business solutions and technology company, is using its marketing efforts to demonstrate how it can "set the page free" by helping enterprises progress across the physical and digital worlds.
Article •
This article provides marketers with information and guidance about using humour to create buzz, emotional engagement and virality.
Article •
This article describes the latest findings from behavioural science exploring whether people in general approve of the concept and act of nudging.
News •
LONDON: UK advertising spend grew for its 15 th consecutive quarter, with Q1 2017 recording a 1.3% year-on-year increase to reach £5,318m.
Opinion •
From a young age, we rely on our ability to interpret voice and tone to help us empathise, understand how other people are feeling and to judge the veracity of what they’re saying.
News •
DETROIT: Car owners’ attraction to new vehicles remains strong, according to the J.D. Power 2017 U.S.
News •
CHICAGO: Aditya Birla Group, the conglomerate, has seen tangible business benefits from using the Net Promoter Score (NPS) to gain a deeper understanding of its customers.
News •
LONDON: Poor customer service did more to damage the reputations of airlines and broadband providers than any other UK category during the past year, new research has shown.
Article •
This article explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.
Article •
This event report looks at how brewer AB InBev approaches its content and entertainment strategy.
Research Paper •
This study distinguishes two features of a firm’s knowledge base - breadth and depth - and elucidates their interplay in determining new product performance.
News •
BEIJING/SHANGHAI: Suning Retail Group is betting up to $2bn on TV rights to show soccer from around the world in China, in a move that could deliver the company a near monopoly on the growing sport at home.
Article •
This event report details how Xerox, the technology group, is seeking to transform its brand and wider business.
Article •
This article explores the current thinking around the subject of marketing on LinkedIn, the Microsoft-owned social network aimed at professionals.
News •
LONDON: Senior executives from Diageo, Marriott International and Facebook are joining the judging panel for the Effective Use of Partnerships and Sponsorships category in the WARC Media Awards, announced today.
Research Paper •
Given the increase in the volume of student mobility, this study explores how internationally mobile students, who are at the starting point of their life as global nomads, represent and give sense to the relationship with their brands in the context of relocation for study purposes.
News •
HONG KONG: Fast food chains across Asia-Pacific may have to tweak their offer to tackle an obesity epidemic for which their customers hold them at least partly responsible, a new survey suggests.
News •
LONDON: Heritage British brands head YouGov’s first UK brand health rankings, with high-end retailer John Lewis in first place, followed by the BBC’s iPlayer service, in contrast to the young tech brands that dominate the global ...
Article •
This article provides guidance and reading on brand characters, a non-celebrity animate being that can perform a multitude of roles from the perspective of brand or user.