Article
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Claire Fenner and James Dixon, WARC Exclusive, September 2021
Atomic 212° founding partners Claire Fenner and James Dixon deep dive into the guiding principles and practices of media buying, with a focus on the importance of deploying a scientific process of hypothesis, test, learn, document and repeat.
Data
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Rob Clapp, WARC Data Points (Curated), September 2021
An overview of online publisher traffic and audience loyalty.
Article
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WARC Best Practice, September 2021
Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.
Article
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WARC Best Practice, September 2021
Explores the current writing on the subject of Twitter as a marketing tool; an instant feed where reactions to current events can let brands into culturally significant themes and invaluable customer insights.
Article
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Amy Rodgers, Mark Pollard and Mark Lester, WARC Exclusive, September 2021
In this podcast, WARC talks the future of strategy with Mark Pollard, Strategy CEO at Mighty Jungle and Host of Sweathead and Mark Lester, Head of Strategy at WE ARE Pi.
Data
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Rob Clapp, WARC Data Points (Curated), September 2021
An overview of consumer willingness to accept website cookies.
Case Study
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YouTube Works for Brands, India, Best Long Form Storytelling, 2021
Puma, an athletic apparel brand, ran a social media campaign featuring unconventional female influencers to encourage women to own their individuality, and drive awareness and sales for its women's sneakers in India.
Article
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WARC Best Practice, September 2021
This article provides marketers with information and guidance about the effective positioning of TV ads.
Case Study
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YouTube Works for Brands, Philippines, Best multi-video storytelling, 2021
Talk 'N Text (TNT), a cellular service, appealed to mobile gamers in the Philippines with its campaign Free Games for All.
Case Study
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YouTube Works for Brands, Korea, Best brand reinforcement campaign, 2020
Naver Webtoon, an online publishing platform, increased brand awareness and active users in Korea.
Case Study
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YouTube Works for Brands, Korea, Best brand launch campaign, 2020
Maeil Dairy, a dairy products brand, promoted its high-protein product Selex in Korea with a film reminiscent of TV drama.
Case Study
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YouTube Works for Brands, Japan, Performance for Action, 2021
GameOn, a gaming brand, increased awareness and popularity in Japan of its online role-playing game Lost Ark.
Case Study
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YouTube Works for Brands, Taiwan, Creative Innovation, 2021
Cathay United Bank, a banking brand, differentiated its brand in a crowded financial services market in Taiwan by launching a series of ATMs featuring local Taiwanese designs, which was promoted through YouTube ads.
Case Study
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YouTube Works for Brands, Indonesia, Force for Good, 2021
Rexona, a deodorant brand, connected with disabled consumers in Indonesia by launching a YouTube video starring able and disabled talent and launching modifications to its app to increase inclusivity.
Case Study
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YouTube Works for Brands, Japan, Small budget big results, 2021
Ikeda Mohando, a brand of anti-itch cream, promoted its Delicare Ms cream, a medication for itching in the groin area, in Japan.
Case Study
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YouTube Works for Brands, Japan, Breakthrough Advertiser, 2021
Kanetetsu Delica Foods, a fishpaste product manufacturer, raised awareness of its product in Tokyo and the Kanto region of Japan.
Case Study
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YouTube Works for Brands, Thailand, Best Collaboration: Brand and Creator, 2021
Nestlé, a food company, increased awareness and penetration of its Bear Brand ImmD in Thailand by launching a unique song and music video that detailed the product’s benefits.
Case Study
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YouTube Works for Brands, Philippines, Force for good, 2021
P&G, a multinational consumer goods corporation, released 'A Frontliner's Sacrifice' in time for Labour Day in the Philippines to highlight the sacrifices of medical workers during the COVID-19 pandemic and to encourage people to do their part in these trying times.
Case Study
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YouTube Works for Brands, Thailand, Best Storytelling, 2021
GrabFood, a food delivery brand, created a more meaningful connection with its customers in Thailand by launching a social media teaser campaign and YouTube takeover ad.
Case Study
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YouTube Works for Brands, Philippines, Best long-form storytelling, 2021
Globe Telecom, a telco brand, raised funds for Virtualahan, an organisation creating equal opportunities for people with disabilities in the Philippines by empowering them through raising donations via the Globe Rewards app.
Case Study
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YouTube Works for Brands, Philippines, Grand Prix, 2021
RC Cola, a brand of soft drink, used a humorous campaign to appeal to Gen Z in the Philippines.
Case Study
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YouTube Works for Brands, India, Grand Prix, 2021
Cadbury's Celebrations, a chocolate brand, used a localised campaign to help small businesses in India recover from the Covid-19 pandemic.
Case Study
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YouTube Works for Brands, Taiwan, Best Breakthrough Advertiser, 2021
Viva, a disposable washcloth brand, increased brand awareness in Taiwan by launching drama-based YouTube videos and using in-stream ads to reach the right target audience.
Case Study
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YouTube Works for Brands, Indonesia, Best Media Orchestration, 2021
Bank OCBC NISP, a financial services company, increased awareness among younger consumers in Indonesia by encouraging them to start saving regularly through social challenges and YouTube video ads.
Case Study
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YouTube Works for Brands, Philippines, Best brand channel, 2021
Red Horse, a strong-alcohol beer brand, engaged its fans online in the Philippines with a campaign that married memes and funny videos.
