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News

CHENNAI: Datsun, the Japanese auto brand, is focusing on accessibility to attract a target audience of younger consumers in lower tier cities across India as it aims to take a 5% share of the market.

News

LONDON: Brands are missing out on huge potential opportunities if they insist on pigeonholing female Baby Boomers who control a huge amount of discretionary spending, according to a new study.

News

NEW YORK: McDonald’s, the restaurant chain, believes that brands could gain major benefits by pursuing a more holistic view of the consumer and reducing their reliance on “walled gardens”.

News

NEW YORK: Bloomberg, the financially focused news service, has announced its availability on Line Messenger, a Japanese app, joining an impressive list of western publishers on the platform.

News

GLOBAL: An Australian campaign for Flordis-owned cough medicine Prospan has won the Grand Prix in the Best Use of Data category in the 2017 WARC Media Awards, while Disney and McDonald’s picked up Golds for campaigns in the UK and Spain.

News

BRUSSELS: Facebook has said that it will simplify data control for its more-than-2bn users ahead of the implementation of the European Union’s General Data Protection Regulation, which will come into force in May.

News

LONDON: A bespoke till system is helping beauty brand Lush boost sales at peak times, increase retail space and cut costs.

News

ASIA: Credit card ownership in ASEAN countries rebounded sharply in 2017 but was still not at 2013 levels as alternative cashless payment methods were widely embraced.

Article

McDonald’s, the restaurant chain, is seeking to achieve a holistic view of consumers as it strives to build genuine engagement and a true digital value exchange.

Research Paper

Automobile brand Jaguar Land Rover created customised LinkedIn-focussed strategies to target their customers in India.

News

ORLANDO, FL: Deckers Brands, the owner of the UGG brand of boots, has seen significant benefits from giving its product designers a truly immersive view of consumers.

Case Study

Taking an unexpected route, UAE telecom company du encouraged people to fast from technology during Ramadan.

Opinion

Harjot Singh is Chief Strategy Officer of McCann Europe, and, this year, will judge the purpose category of the WARC Awards 2018 .

News

LONDON: The latest Edelman Trust Barometer paints a picture of the UK as a pessimistic and suspicious country, where few people consider themselves properly informed and many of the rest reject the news as too depressing.

News

GLOBAL: Major sporting events and political campaign spending are expected to underpin growth of 4.7% in the global ad market – the strongest rate since 2011 – as the PyeongChang Winter Olympics and Russia World Cup help push marketing ...

News

GLOBAL: Purpose-led marketing strategies are increasingly helping brands achieve their commercial objectives, according to a new WARC report, which also cautions that measurement in this area needs to improve.

Case Study

Indian TV show Star Parivaar Awards gained momentum integrating data and technology.

News

APAC: While it is common for marketers to feel overworked, a new study confirms not only that a majority of brand and agency marketers have too much to do in too little time, but that a similar proportion feel the overwork is affecting their ...

Case Study

Basing their campaign on real-time data and communications, German charity Diakonia improved the efficiency of their donation process.

News

BANGKOK: Coca-Cola has adopted a creative approach to ensure the consistency and accuracy of its brand tracking data across more than 90 markets, according to an executive at the company.

Case Study

Toiletries brand Dove launched the localised campaign #ChangeTheRhyme to make the brand's iconic Real Beauty concept more relevant to women in India.

Research Paper

Identifies the characteristics that are more likely to be in Cannes Lions winners' entries and looks at the dis-equilibrium that is causing many brands to rethink their strategies.

Article

KFC Thailand has used mobile consumer surveys to better understand their consumer market amid changes in category behaviours, using the data to fuel advertising investment, product testing and in-store testing.

Article

Choice Hotels International, a hotel franchise operating in 35 countries, used data modelling to increase its ROI.

Case Study

In the highly competitive hair category, Sunsilk Philippines needed to safeguard its market share implementing a motivational campaign which was relevant to its target audience.