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Article

Research from the Association of National Advertisers (ANA) and Forrester has found that television advertising is rapidly entering a new, data-driven age.

News

MUMBAI: Brands must keep pace with Indian consumers or risk becoming irrelevant, according to Harish Bijoor, the respected Indian branding consultant.

Opinion

WARC has been rewarding effective innovation since 2013 through its awards programmes. This year, Effective Innovation was a category in the 2018 WARC Awards and the winners were announced on 24 May.

News

GLOBAL: The European Union’s General Data Protection Regulation (GDPR) comes into force today at the same time as a new global survey points to widespread support in some non-EU countries for its provisions to be adopted.

News

DETROIT: American consumers are far more satisfied with streaming services, such as Netflix and Amazon Prime Video, than they are with traditional cable and satellite TV providers, a new survey has revealed.

Article

Insurance giant AIG partnered with New Zealand’s world champion All Blacks and Black Ferns rugby teams to launch its pro-LGBT diversity campaign in conservative Japan.

News

NEW YORK: Marketers must consider a new step on the path to purchase known as the “ultimate moment of truth” – or “UMOT” – according to a study published in the Journal of Advertising Research (JAR).

Article

Discusses how behavioural science helps us understand why we might often behave in a profligate manner with water - from our tendency to discount the future, our deeply embedded habits and also the fact that energy doesn't communicate our usage in the most cognitively easy ways.

News

PARIS: It is almost a year since Publicis Groupe announced that it was working to create an AI-powered network to improve how its 80,000 employees operate, and now the world’s third-largest advertising company has provided more detail.

Opinion

Shekar Khosla is Chief Commercial Officer at Kellogg’s, Australasia and is the chair of the jury for the 2018 WARC Prize for Asian Strategy .

Article

Global brands must work hard in 2018 to stay relevant with increasingly nationalistic and fragmented landscapes with strong local competitors.

News

JAKARTA: Go-Jek, the Indonesian ride-hailing start-up that has Chinese tech giant Tencent as one of its backers, is ramping up its challenge to Singapore-based Grab with plans to expand into four new markets in Southeast Asia.

News

AMSTERDAM: UK food retailer Iceland, working with the PR specialist Weber Shandwick, has won the Platinum SABRE Award for Best In Show at the 2018 SABRE Awards EMEA, with #toocoolforplastics, a campaign that hit an important environmental ...

Article

Mobile first, video length and “silent” films are key for B2B video engagement in Asia-Pacific, according to professional networking platform LinkedIn.

News

GLOBAL: A campaign by 22squared for the Ad Council has won the Grand Prix in the of the Effective Innovation category of the 2018 WARC Awards, a global search for next-generation marketing effectiveness.

News

BALI: GO-JEK, one of Asia’s hottest homegrown brands, has not been afraid to rewrite the rule book on its path to more than 100 million orders every month, according to the company’s CMO.

Article

Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.

Article

CNN, the news network, believes the concept of “brand safety” needs to be redefined in order to protect good journalism and marketers alike.

News

MILAN: Digital advertising expenditure in Europe has doubled over the past five years, according to new data from IAB Europe, whose CEO has warned that the industry is at a crossroads.

Article

Digital audio is an investment in a growing medium, whose personal voice and strong listener attachment creates a space for advertisers to effectively engage an educated and often affluent audience.

Article

Uber, the taxi app, has responded in various ways following a controversy based around its failure to disclose a significant data breach.

News

GLOBAL: With the news that BuzzFeed has been trialling news broadcasting on the Amazon-owned platform Twitch, the gaming focus for which it became famous is giving way to a significant potential in a broader social video space.

News

MILAN: On Device Research was among the winners in the IAB Europe Research Awards announced last night, picking up an award in the Brand Advertising Effectiveness category for its work assessing a campaign promoting the Google Pixel handset in the ...

Article

360i, the agency, is seeking to adapt to the changing demands of the advertising world while also encouraging clients to take a longer-term perspective.

Article

Word of mouth can serve as a leading indicator for short-term sales, and thus represents a powerful consideration for marketers.