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Data

An overview of B2B marketing budgets.

Article

Advice on how advertisers can capitalise on the mobile esports opportunity.

Article

In this episode of Behind the Winning Idea, we explore the strategy, execution and outcome of Lexus: Small business drive, awarded a Silver in Customer Experience and the Personalisation & Insight Award in the 2021 WARC Awards for Effectiveness.

Article

At Mumbrella’s Bespoke conference, QMS Media and Neuro-Insight share why marketers should focus on the power of digital out-of-home (DOOH) creative and its ability to deliver better business results.

Article

Global strategies, campaign updates and trends in gaming.

Opinion

As India slowly recovers from the pandemic, Carat Media’s Grashima Sahni looks at how brands are preparing for the upcoming festive season and what they can do to win it.

Opinion

A misunderstood part of the advertising business, between tech advances and raw necessity, the production of advertising is undergoing a supply chain disruption  –  Faris Yakob considers the situation.

Article

Looks at the attitudes of consumers towards the topic of sustainability and discusses actions that brands can take to cater to the increasingly environmentally conscious consumer.

Data

An overview of consumer opinion on diversity and representation in advertising.

News

​Ad Net Zero is running a special 2-day Global Summit to coincide with COP26 in November, and is inviting advertising professionals around the world to join (free) thought leadership sessions and practical workshops which will tackle issues around th

News

Bosch, Gillette, Lifebuoy, Pepsi, Pizza Hut and SK-II are among the 20 brands whose campaigns have been shortlisted for this year’s WARC Awards for Asia Strategy , a search for the smartest strategic ideas from Asia’s marketing industry.

Opinion

Outform’s Simon Hathaway shares some of the findings and implications from a recent study into gaming, gamers’ habits, and what it means for brands.

Data

Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Article

Globally, mobile is emerging as the preferred device for media consumption and this shift from the big screen is accompanied by shorter attention spans, posing a problem for brands hoping to engage consumers.

Article

Provides advice, research methodologies and step-by-step approaches for mapping the omnichannel consumer journey.

Data

An overview of user activity on TikTok and YouTube in Japan, South Korea, the UK and the United States.

Case Study

UN Women Australia, a nonprofit organisation for gender equality, increased awareness and showed Australians how far they still had to go to achieve gender equality with a social campaign that asked when will she be right.

Case Study

The YMCA of Greater Houston, a health and fitness brand, retained members in the USA by transforming membership into a mindset and empowering people to help the community.

Case Study

Crayola, a crayon brand, released a new product line, Colors of the World, to better reflect the range of skin tones found in the US today.

Case Study

Unilever, a consumer goods company, created a new brand, MELĒ, to provide darker skinned people in the US with skincare products designed for their skin colour.

Case Study

Houston White, a Black barber and designer, transformed his company from a barbershop that sells apparel into a brand that fosters cultural exploration through style.

Case Study

The California Department of Public Health, a state department responsible for public health, convinced members of priority populations of the COVID-19 vaccine's safety, efficacy and importance.

Case Study

Taco Bell, a quick service restaurant (QSR), positioned its new CEO, Mark King as the face of the brand and driver of its actions.

Case Study

Active Wheel, a detergent brand, helped women in India gain the skills needed to support themselves and their families financially.

Case Study

Netflix, a video streaming platform, launched its global campaign One Story Away to define its own brand story.