Opinion
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Steven Van Belleghem, May 2021
Companies will need to find solutions that do not require consumers to make difficult choices that often leave them feeling guilty, says Steven Van Belleghem.
Article
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Brian Carruthers, Event Reports, MRS Impact Conference, March 2021
Johnson & Johnson Consumer Health set out to identify more – and better – innovation opportunities around allergy.
Data
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Rob Clapp, WARC Data Points, May 2021
An overview of the growth in Roku's advertising revenue.
Article
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Low Lai Chow, Event Reports, WFA Global Marketer Week, April 2021
Global brands eyeing the vast China market have to take note of how much the Middle Kingdom has changed over the decades – LVMH’s Andrew Wu lists the key trends and developments.
Article
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Sean Hargrave, Event Reports, Festival of Marketing: The Bottom Line, March 2021
The National Lottery reversed a four-year decline in public sentiment through a rebrand that focused on the good causes it supports.
Opinion
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Jack Miles, May 2021
Humour has an important role to play in effective advertising, but don’t just ‘do a funny ad’, warns Jack Miles – put some serious thought into it.
Opinion
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Valeria Corna, May 2021
Brands including McDonald’s, Global Pride, Grab and OREO have defied COVID-19 to deliver rich digital customer experiences.
Article
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Low Lai Chow, Event Reports, WFA Global Marketer Week, April 2021
ONE Championship turned mixed martial arts, Muay Thai and kickboxing into an Asian global sports property.
Data
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Rob Clapp, WARC Data Points, May 2021
An overview of the opt-in rate for app tracking among iOS 14.5 users.
Data
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Zoe McCready, WARC Data, April 2021
This article summarises the results of the Global Marketing Index for April 2021, when global marketing budgets and staffing levels saw the highest ever rates of growth.
Article
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Lilly, The Behavioural Architects, May, 2021
There is growing evidence that video team calls can lead to potentially sub-optimal outcomes and decision-making.
Article
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Lena Roland, WARC Exclusive, May 2021
Discusses the similarities in B2B and B2C marketing best practice, the role of emotion in B2B marketing and the new generation of B2B buyers reaching leadership positions.
Case Study
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YouTube Works for Brands, US, Action Driver, 2021
St Jude, a children's research hospital, increased donations on Giving Tuesday in the US by launching a partnership with big YouTube stars who encouraged donations through a livestream telethon on YouTube.
Case Study
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YouTube Works for Brands, US, The Underdog, 2021
The Oklahoma Tourism and Recreation Department, a governmental department, increased visits to Oklahoma during the COVID-19 pandemic by launching a YouTube video series that promoted socially-distanced activities the state had to offer.
Case Study
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YouTube Works for Brands, US, Grand Prix, 2021
Match.com, a dating website, increased brand consideration during the COVID-19 pandemic in the US by launching a series of humorous YouTube videos that highlighted the difficulties of dating in a pandemic.
Case Study
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YouTube Works for Brands, US, Brand as Creators, 2021
Adobe, a computer software company, increased Adobe Stock subscriptions in the US by creating the Adobe Stock Film Festival on YouTube which challenged filmmakers to create films just using the Adobe stock library.
Data
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Rob Clapp, WARC Data Points (GlobalWebIndex), May 2021
An overview of the factors that UK and US audiences think will negatively impact their view of a brand.
Case Study
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YouTube Works for Brands, US, Media Innovation, 2021
M&Ms, a chocolate brand, increased sales of its classic variants in the US by launching a series of TV spots supported by YouTube pre-roll ads and dynamic videos during The Oscars.
Opinion
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Tony Evans, May 2021
Facebook’s Tony Evans considers how Media Mix Modelling should be reinvented to reflect today’s marketing priorities.
Article
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Christina Stahlkopf, WARC Exclusive, May, 2021
Data suggest that consumer trust in the travel industry was significantly damaged during the COVID-19 pandemic, and companies will need to demonstrate an overt commitment to the health and wellbeing of travellers.
Article
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WARC Best Practice, May 2021
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Case Study
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YouTube Works for Brands, US, Big Screen Big Results, 2021
Comedy Central, a cable TV channel, increased online interaction and promoted its new show among US consumers by airing the first episode for free on YouTube and creating specially-tailored promo videos.
Opinion
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Gabey Goh, May 2021
Shoppable media is the latest marketing opportunity and WARC’s Gabey Goh says the upcoming eTail Asia 2021 conference will outline the key drivers of this shoppable trend and what it means for marketers.
Case Study
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YouTube Works for Brands, US, Breaking Barriers, 2021
GoDaddy, an internet domain registrar and web hosting company, increased subscribers and organic traffic during the COVID-19 pandemic by launching a YouTube series of tutorial content to support and inspire small businesses during the volatility of 2020.
Data
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Marte Aune, WARC Data Points (GlobalWebIndex), May 2021
A summary of Australian consumers' experiences of mental health and social media.
