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Recommended Cases > Industries

Recommended Cases showcase how leading brands achieve key marketing objectives. Each report focuses on a specific industry sector, and summarises relevant campaign case studies. Recommended Cases feature examples from multiple markets unless stated otherwise (E.g. Repositioning - US Snacks).

Browse the reports below by industry - or switch view to browse by channels or objectives.

Alcoholic Drinks Alcoholic Drinks
Winning campaigns from the beer and spirit sectors for increasing sales, market share, customers and more.

Apparel & Accessories Apparel & Accessories
Successful strategies for marketing fashion brands, including clothing, shoes and other accessories.

Automotive Automotive
Stories of success from market leading automakers, featuring superminis, compacts, prestige marques and SUVs.

Financial Services Financial Services
Insights into financial services campaign success from leading banking, insurance and investment brands.

Food Food
Strategies for sectors such as cereals, confectionery, and snacks. Includes some US-only examples. 

Government & Non-profit Government & Non-profit
Top campaigns for public service campaigns and communications for educational and charitable causes.

Household & Domestic Household & Domestic
Successful strategies for marketing cleaners, furnishings, appliances, DIY products and pet care.

Leisure & Entertainment Leisure & Entertainment
Marketing strategies for entertainment brands, including computers, museums, gaming and sporting events.

Media & Publishing Media & Publishing
Strategies for success for media brands, including television shows and stations, magazines and books.

Non-alcoholic Drinks Non-Alcoholic Drinks
Leading soft drink and beverage brands demonstrate boosting sales, winning share, increasing loyalty and more.

Pharmaceutical and Health Pharma & Health
Winning brand strategies in pharma and health, featuring OTC, DTC and medical audience campaigns.

Retail Retail
Strategies for successfully marketing retail brands, ranging from online and mail order businesses to supermarkets.

Telecoms Telecoms
Top campaigns from the telecoms industry, with brands engaging young audiences in fast-moving markets.

Toiletries Toiletries & Cosmetics
Successful strategies from hair care, skin care, toiletries and shaving. Includes some US-only examples.

Travel & Tourism Travel & Tourism
Leading travel and tourism brands demonstrate gaining customers, winning share, boosting sales and more.

Utilities Utilities
Top utilities campaigns, including examples from gas and electricity companies, as well as postal services.