Warc Newshttps://www.warc.com/News/Summaries and links to the full text of the latest Warc News from around the world.2017 Copyright and database rights owned by Warc.22 July 2017Warcnews@warc.comwebmaster@warc.com5<![CDATA[New York Times' T Brand eyes expanded role]]>https://www.warc.com/Content/News/New_York_Times39;_T_Brand_eyes_expanded_role.content?ID=281a179f-73f6-4e6d-906a-c497bec8fc04Warc21 July 2017 00:00:00 GMT<![CDATA[Targeting: go wide or engage likely buyers?]]>https://www.warc.com/Content/News/Targeting_go_wide_or_engage_likely_buyers.content?ID=2f660fe0-5089-4951-bcef-0b4fba772ed0Warc21 July 2017 00:00:00 GMT<![CDATA[Invalid traffic declines in Australia]]>https://www.warc.com/Content/News/Invalid_traffic_declines_in_Australia.content?ID=e9e6c77a-1c7a-4b71-a7d8-720bd3dc4662Warc21 July 2017 00:00:00 GMT<![CDATA[Indian broadcasters target sports]]>https://www.warc.com/Content/News/Indian_broadcasters_target_sports.content?ID=c41109f1-ba7a-48e5-84b9-f45283ed2937Warc21 July 2017 00:00:00 GMT<![CDATA[Digital WOM is not fulfilling its promise]]>https://www.warc.com/Content/News/Digital_WOM_is_not_fulfilling_its_promise.content?ID=fe7a9c4f-5708-4837-9c19-7a908cac7eb1WarcJournal of Advertising Research (JAR) has argued. Gian M. Fulgoni, Co-Founder/CEO of research firm comScore,...]]>21 July 2017 00:00:00 GMT<![CDATA[Unilever has 'too many ads']]>https://www.warc.com/Content/News/Unilever_has_39;too_many_ads39;.content?ID=00bca5c2-680e-4f67-ae89-3f6709d8ab40Warc21 July 2017 00:00:00 GMT<![CDATA[Personalized email is hugely effective]]>https://www.warc.com/Content/News/Personalized_email__is_hugely_effective.content?ID=b10b341d-b9da-4379-b82e-b0e4322c96beWarc21 July 2017 00:00:00 GMT