Warc Newshttps://www.warc.com/News/Summaries and links to the full text of the latest Warc News from around the world.2017 Copyright and database rights owned by Warc.25 May 2017Warcnews@warc.comwebmaster@warc.com5<![CDATA[New brands must create fame]]>https://www.warc.com/Content/News/New_brands_must_create_fame.content?ID=44b159ce-d96a-48eb-ba74-e575cace9406Warc25 May 2017 00:00:00 GMT<![CDATA[Global cost of bot fraud declines]]>https://www.warc.com/Content/News/Global_cost_of_bot_fraud_declines.content?ID=37bed8b7-f772-4dc9-b229-3a327c35cceaWarc25 May 2017 00:00:00 GMT<![CDATA[Emerging markets take over half of FMCG spend]]>https://www.warc.com/Content/News/Emerging_markets_take_over_half_of_FMCG_spend.content?ID=2022453f-e0c8-4a9c-9b0f-8bc9b2508989Warc25 May 2017 00:00:00 GMT<![CDATA[Europe's online adspend tops €40bn]]>https://www.warc.com/Content/News/Europe39;s_online_adspend_tops_€40bn.content?ID=eb075722-7732-4435-805a-ff87be18cd12Warc25 May 2017 00:00:00 GMT<![CDATA[IAB Research Awards winners announced]]>https://www.warc.com/Content/News/IAB_Research_Awards_winners_announced.content?ID=451d3a98-b792-4bb2-ae9a-c96b6a265c0fWarc25 May 2017 00:00:00 GMT<![CDATA[Google steps up ad attribution ]]>https://www.warc.com/Content/News/Google_steps_up_ad_attribution__.content?ID=cf4d8670-50e0-4272-b012-4b62c6fffa70Warc25 May 2017 00:00:00 GMT<![CDATA[News outlets bring halo effect to brands]]>https://www.warc.com/Content/News/News_outlets_bring_halo_effect_to_brands.content?ID=c106b7b6-5179-4688-abb4-50edeb921b51Warc25 May 2017 00:00:00 GMT<![CDATA[Location-based targeting hits Indian condos]]>https://www.warc.com/Content/News/Locationbased_targeting_hits_Indian_condos.content?ID=86e75138-b6d0-4ade-8a25-a764e4567fe2Warc25 May 2017 00:00:00 GMT<![CDATA[Russell Athletic flips category norms]]>https://www.warc.com/Content/News/Russell_Athletic_flips_category_norms.content?ID=b223a6f7-7c1c-4456-a619-b695f7ffae10Warc25 May 2017 00:00:00 GMT