Warc Newshttp://www.warc.com/News/Summaries and links to the full text of the latest Warc News from around the world.2016 Copyright and database rights owned by Warc.10 February 2016Warcnews@warc.comwebmaster@warc.com5<![CDATA[Mobile is the future of sports marketing]]>http://www.warc.com/Content/News/Mobile_is_the_future_of_sports_marketing.content?ID=281c93d1-a2e6-4c91-88dd-8a139a4c4fa4Warc10 February 2016 00:00:00 GMT<![CDATA[Data integral to tech trends]]>http://www.warc.com/Content/News/Data_integral_to_tech_trends.content?ID=f500b915-ebcf-430a-94c7-8d146ac4186aWarc10 February 2016 00:00:00 GMT<![CDATA[Business metrics drive personalization ]]>http://www.warc.com/Content/News/Business_metrics_drive_personalization_.content?ID=931937a8-e6dc-4fef-b3a3-df1f9c81fb2fWarc10 February 2016 00:00:00 GMT<![CDATA[Loyalty schemes go mobile]]>http://www.warc.com/Content/News/Loyalty_schemes_go_mobile.content?ID=cdd20830-c4ba-4227-b052-6a7f6dfbc980Warc10 February 2016 00:00:00 GMT<![CDATA[Blog: What tech really means]]>http://www.warc.com/Content/News/Blog_What_tech_really_means.content?ID=468aae95-4e2f-41b1-a553-6c37a6a913d4Warc10 February 2016 00:00:00 GMT<![CDATA[Adidas targets China's children]]>http://www.warc.com/Content/News/Adidas_targets_China39;s_children.content?ID=7bb6667c-d667-45a7-a589-f25b9dd187c5Warc10 February 2016 00:00:00 GMT<![CDATA[Rural India lacks brand loyalty]]>http://www.warc.com/Content/News/Rural_India_lacks_brand_loyalty.content?ID=85c83683-855f-4d9b-b1ce-2c3a99e70310Warc10 February 2016 00:00:00 GMT<![CDATA[Emotional ads fuel Honda's brand]]>http://www.warc.com/Content/News/Emotional_ads_fuel_Honda39;s_brand.content?ID=fa6f1102-8db5-422b-a133-a6d07b97d64bWarc10 February 2016 00:00:00 GMT<![CDATA[Taco Bell serves up stories with purpose]]>http://www.warc.com/Content/News/Taco_Bell_serves_up_stories_with_purpose.content?ID=e7fcb0a3-840e-428b-92bc-51c57fecc832Warc10 February 2016 00:00:00 GMT