Warc Most Readhttps://www.warc.com/News/The articles and cases studies Warc users are reading most.2016 Copyright and database rights owned by Warc.09 December 2016Warcwebmaster@warc.comwebmaster@warc.com5<![CDATA[Seriously Social 2016 - How social strategy can drive business results]]>https://www.warc.com/Content/Documents/Seriously_Social_2016__How_social_strategy_can_drive_business_results.content?ID=844179fe-91d6-48eb-82a0-46843bf72da1Warc29 November 2016 00:00:00 GMT<![CDATA[Toolkit 2017: Six major marketing trends for the year ahead - Executive summary]]>https://www.warc.com/Content/Documents/Toolkit_2017_Six_major_marketing_trends_for_the_year_ahead__Executive_summary.content?ID=9b52350f-53be-4d7b-bc83-8315c2e6b0e0Warc07 December 2016 00:00:00 GMT<![CDATA[Tech in 2017: The marketing applications of Artificial Intelligence]]>https://www.warc.com/Content/Documents/Tech_in_2017_The_marketing_applications_of_Artificial_Intelligence.content?ID=2c8ea731-0326-4d0d-a329-146d5b9389fbWarc07 December 2016 00:00:00 GMT<![CDATA[ROI in 2017: Effectiveness in the digital age]]>https://www.warc.com/Content/Documents/ROI_in_2017_Effectiveness_in_the_digital_age.content?ID=777a32fc-03f5-4b5f-8296-55d827df5c7fWarc07 December 2016 00:00:00 GMT<![CDATA[Content in 2017: How video is transforming social marketing]]>https://www.warc.com/Content/Documents/Content_in_2017_How_video_is_transforming_social_marketing.content?ID=f1bdfe6e-e3bd-4166-bf94-5fece54d1c50Warc07 December 2016 00:00:00 GMT<![CDATA[How to use social media effectively in the media mix]]>https://www.warc.com/Content/Documents/How_to_use_social_media_effectively_in_the_media_mix.content?ID=c1496105-0b7e-415e-9ca4-4139f59bbf83Warc30 November 2016 00:00:00 GMT<![CDATA[Brand experience in 2017: How brands can use virtual and augmented reality]]>https://www.warc.com/Content/Documents/Brand_experience_in_2017_How_brands_can_use_virtual_and_augmented_reality.content?ID=da30b401-88f4-403b-9bdd-f3c137cbe1baWarc07 December 2016 00:00:00 GMT<![CDATA[Social in 2017: What the rise of ‘dark social’ and chat apps means for marketers]]>https://www.warc.com/Content/Documents/Social_in_2017_What_the_rise_of_‘dark_social’_and_chat_apps_means_for_marketers.content?ID=a548fd4f-c733-4b6e-95f7-5ea4f56eebf3Warc07 December 2016 00:00:00 GMT<![CDATA[Airbnb: Never A Stranger]]>https://www.warc.com/Content/Documents/Airbnb_Never_A_Stranger.content?ID=ab95c6f0-aa2f-4a02-8b88-9a237a0ed488Warc29 November 2016 00:00:00 GMT<![CDATA[E-commerce in 2017: How brands are going direct-to-consumer]]>https://www.warc.com/Content/Documents/Ecommerce_in_2017_How_brands_are_going_directtoconsumer.content?ID=ca7559b0-7424-44ae-9be5-2e9a4bf429bbWarc07 December 2016 00:00:00 GMT