Warc 100
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Filter the rankings: Clear results
Brand
Advertiser
Product Category
Points
1
Coca-Cola
Coca-Cola Company, The
Soft Drinks
310.2
2
McDonald’s
McDonald’s
Retail
207.7
3
OPSM
Luxottica
Retail
138.6
4
IKEA
IKEA
Retail
138.0
5
Always
Procter & Gamble
Toiletries & Cosmetics
133.6
6
Heineken
Heineken
Alcoholic Drinks
131.9
7
Vodafone
Vodafone
Telecoms & Utilities
120.1
8
Volvo
Volvo Group
Automotive
103.9
9
Volkswagen
Volkswagen Group
Automotive
100.0
10
Pantene
Procter & Gamble
Toiletries & Cosmetics
87.3
11
America's Navy
US Department of Defense
Government & Non-profit
81.2
12
Samsung Galaxy
Samsung
Telecoms & Utilities
80.6
13
Google
Alphabet
Technology & Electronics
80.2
14
Audi
Volkswagen Group
Automotive
79.1
15
IBM
IBM
Technology & Electronics
77.8
16
Hindustan Unilever
Unilever
Household & Domestic
72.3
17
Ford
Ford Motor Company, The
Automotive
71.8
18
British Airways
International Airlines Group
Travel, Transport & Tourism
71.6
19
Toyota
Toyota
Automotive
71.0
20
Intermarché
Les Mousquetaires
Retail
69.9
21
adidas
adidas
Apparel & Accessories
68.9
22
Visa
Visa
Financial Services
68.4
23
Deutsche Telekom
Deutsche Telekom
Telecoms & Utilities
68.3
24
Nissan
Nissan
Automotive
66.7
25
Newcastle Brown Ale
Heineken
Alcoholic Drinks
66.4
26
New Zealand Transport Agency
New Zealand Transport Agency
Government & Non-profit
65.7
27
Nike
Nike
Apparel & Accessories
64.9
28
Mercedes-Benz
Daimler
Automotive
63.8
29
Philips
Philips
Household & Domestic
62.9
30
BMW
BMW
Automotive
62.5
31
Movistar
Telefónica
Telecoms & Utilities
60.9
32
Honey Maid
Mondelēz International
Food
59.9
33
Gillette
Procter & Gamble
Toiletries & Cosmetics
57.7
34
Tigo
Colombia Móvil
Telecoms & Utilities
57.6
35
Samsung
Samsung
Technology & Electronics
56.5
36
Under Armour
Under Armour
Apparel & Accessories
53.5
37
SPC
SPC
Business & Industrial
53.5
38
Idea Cellular
Aditya Birla Group
Telecoms & Utilities
52.0
39
Huggies
Kimberly-Clark
Toiletries & Cosmetics
51.1
40
Whisper
Procter & Gamble
Toiletries & Cosmetics
49.5
41
Dell
Dell
Technology & Electronics
48.9
42
Three
Hutchison 3G
Telecoms & Utilities
47.4
43
Emirates NBD
Emirates Group
Financial Services
47.3
44
Ariel
Procter & Gamble
Household & Domestic
46.9
45
MasterCard
MasterCard
Financial Services
46.0
46
Jaguar
Tata Group
Automotive
45.4
47
SmartLife
SmartLife
Government & Non-profit
44.8
48
Guinness
Diageo
Alcoholic Drinks
43.7
49
Pepsi
PepsiCo
Soft Drinks
43.6
50
United Nations
United Nations
Government & Non-profit
43.3