Warc 100
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Filter the rankings: Clear results
Advertiser
Product Categories
Location
Points
1
Procter & Gamble
Household & Domestic, Retail, Toiletries & Cosmetics
USA
594.3
2
Unilever
Food, Household & Domestic, Soft Drinks, Toiletries & Cosmetics
Netherlands/UK
477.5
3
Coca-Cola Company, The
Soft Drinks
USA
454.9
4
Heineken
Alcoholic Drinks
Netherlands
293.7
5
PepsiCo
Food, Soft Drinks
USA
231.1
6
McDonald’s
Retail
USA
207.7
7
Volkswagen Group
Automotive, Financial Services
Germany
207.2
8
Mondelēz International
Food
USA
193.5
9
Tata Group
Apparel & Accessories, Automotive, Business & Industrial, Food, Media & Publishing, Retail, Soft Drinks
India
177.5
10
Luxottica
Retail
Italy
151.0
11
IKEA
Retail
Sweden
138.0
12
Samsung
Technology & Electronics, Telecoms & Utilities
South Korea
137.1
13
Mars
Food, Household & Domestic
USA
130.3
14
Nestlé
Food, Government & Non-profit, Household & Domestic, Soft Drinks
Switzerland
126.9
15
Vodafone
Telecoms & Utilities
UK
120.1
16
Deutsche Telekom
Telecoms & Utilities
Germany
118.7
17
Kimberly-Clark
Household & Domestic, Pharmaceutical & Health, Toiletries & Cosmetics
USA
117.5
18
Telefónica
Leisure & Entertainment, Telecoms & Utilities
Spain
112.1
19
Anheuser-Busch InBev
Alcoholic Drinks
Belgium/Brazil
106.3
20
Volvo Group
Automotive
Sweden
103.9
21
Diageo
Alcoholic Drinks
UK
100.0
22
Toyota
Automotive
Japan
95.0
23
Nissan
Automotive
Japan
88.1
24
Alphabet
Media & Publishing, Technology & Electronics
USA
86.6
25
21st Century Fox
Media & Publishing
USA
81.5
26
US Department of Defense
Government & Non-profit
USA
81.2
27
SABMiller
Alcoholic Drinks
UK
81.1
28
Nike
Apparel & Accessories
USA
79.8
29
General Motors
Automotive
USA
79.3
30
IBM
Technology & Electronics
USA
77.8
31
Sony
Leisure & Entertainment, Technology & Electronics, Telecoms & Utilities
Japan
77.0
32
Suntory
Alcoholic Drinks, Soft Drinks
Japan
76.7
33
Daimler
Automotive
Germany
76.1
34
Ford Motor Company, The
Automotive
USA
71.8
35
International Airlines Group
Travel, Transport & Tourism
UK/Spain
71.6
36
Les Mousquetaires
Retail
France
69.9
37
adidas
Apparel & Accessories
Germany
68.9
38
Visa
Financial Services
USA
68.4
39
Reckitt Benckiser
Pharmaceutical & Health, Toiletries & Cosmetics
UK
66.2
40
BMW
Automotive
Germany
65.7
41
New Zealand Transport Agency
Government & Non-profit
New Zealand
65.7
42
Yum! Brands
Retail
USA
65.2
43
Time Warner
Media & Publishing
USA
63.3
44
Philips
Household & Domestic
Netherlands
62.9
45
Pfizer
Pharmaceutical & Health
USA
62.0
46
United Nations
Government & Non-profit
USA
57.9
47
Colombia Móvil
Telecoms & Utilities
Colombia
57.6
48
Apple
Technology & Electronics, Telecoms & Utilities
USA
55.3
49
Under Armour
Apparel & Accessories
USA
53.5
50
SPC
Business & Industrial
Australia
53.5