The Warc Best Practice series is an essential collection of guides to major marketing issues. They offer a perfect introduction and overview of any unfamiliar issue, enhanced by a detailed list of recommended further reads.

Communications Communications
Briefing creatives, tracking effectiveness, and running integrated campaigns are all covered here.

Consumers Consumers
Best Practice on reaching men, women, seniors and youth, as well as studying general behaviour patterns.

Market Research Market Research
Debates on data fusion, ethnography, single-source studies, semiotics and other research challenges.

Marketing Marketing
Client-side issues including briefing agencies, customer segmentation, running promotions and sustainability.

Media Media
Focusing on specific media challenges, tips on planning and implementing cross-media initiatives.