IRCE 2014

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IRCE Focus: Brands & B2B

New York, 17-20 May 2014
Online retail is booming. Brands are selling direct to consumers (B2C) and looking to leverage digital to sell wholesale (B2B). Ensuring your e-commerce strategy aligns both B2B and B2C efforts is critical to effectively managing your direct-to-consumer relationships, channel complexity and digital marketing for your brands.