Advertising Works 22

Advertising Works 22

Advertising Works 22 showcases the winning case studies from the 2014 IPA Effectiveness Awards.

This book brings you eight knowledge sections, each delivering insight and analysis from industry experts. Within each section you can explore full case studies of relevant gold award winners, and summaries of the silver and bronze winning entries.

Are you facing a challenge such as launching a new product or turning around a declining brand? Or looking for best practices in areas including behavioural economics, econometrics and global marketing? Do you just want to stay on top of the best campaigns? Whatever your objective, the stories of the IPA Effectiveness Awards winners will enable you to drive your strategy forward.

Advertising Works 22 provides unrivalled inspiration for creating effective campaigns and achieving greater business success.

Published March 2015 by Warc.

ISBN: 978-1-84116-227-0

Previous books in the Advertising Works series can be purchased from the IPA website.

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