Notes: This chart displays the percentage of case studies from the Warc database that fall within a certain range (for example, between 1.5:1 and 2:1).
To compile this information, we have looked at all ROI figures cited in case studies of successful advertising from the Warc database since the year 2000. The chart displays the distribution of ROI figures that are based on profit – in other words, the profit delivered by advertising investment. Other forms of return, including ratios based on incremental sales, are not included in this chart.
The percentage figures in the chart are calculated as:
|number of cases within the given range
|number of cases citing a profit ROI