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Everybody is in favour of free speech. Hardly a day passes without its being extolled, but some people’s idea of it is that they are free to say what they like, but if anyone says anything back, that is an outrage.
I fear three newspapers more than a hundred thousand bayonets
My take on the whole dot-com bubble was that a lot of people who wanted to make a lot of money got too excited and hyped up the commercial aspects of the Internet prematurely. I think the vision of the Internet as a democratizing medium.. as everyone's printing press.. is real. We got distracted from that by the mass hallucinations of the bubble.
The advertisements are the most truthful part of a newspaper.
The man who reads nothing at all is better educated than the man who reads nothing but newspapers.
The one function that TV news performs very well is that when there is no news we give it to you with the same emphasis as if there were.
There are only two forces that can carry light to all the corners of the globe... the sun in the heavens and the Associated Press down here.
Trying to determine what is going on in the world by reading newspapers is like trying to tell the time by watching the second hand of a clock.
Word of mouth is the best medium of all.
Media engagement is even less useful for media planning. Media are often engaging, but that's it. They don't usually pass that engagement through to the ads they carry.
Media is first an audience gatherer, then an ad engagement gate-keeper. It can assist engagement by attracting an audience suited to the message and by keeping them attentive ... or not.
But looking to media for advertising engagement crosses the line. That's not media's job.
In the words of FCB's Roger Baron, 'If you want engagement, make a more engaging ad.
Advertising is our printed salesman. It may not be pretty, but it has to be true.
Information is the most valuable commodity in the world today and this business is about giving people access to information that is relevant to their lives.
Television: The word is half Greek, half Latin. No good can come of it.
I think editors are excellent marketers. They know their audience and produce copy to appeal to them - they just don't call it marketing.
I hate television. I hate it as much as peanuts. But I can't stop eating peanuts.
There are on the order of one quadrillion (1 followed by 15 zeros) media exposures annually in stores around the world.
Any brand theoretically is capable of producing unique, empathetic, and creative advertising that can build strong brand relationships and induce the consumer to participate with the brand. This is the key to engagement, and the real strength of television advertising.
I’m all in favour of free expression, provided it’s kept under strict control.
Television thrives on unreason and unreason thrives on television.
The information business is the opposite of sex. When it’s good, it’s still lousy.
Journalism largely consists of saying 'Lord Jones dead' to people who never knew Lord Jones was alive.
This media revolution can be an extremely sharp double-edged sword.
The sales response to TV advertising appears to be increasing - not decreasing - over time.
TV needs advertising for more than just the money. Advertising plays a significant role in creating a dynamic and vibrant medium and needs to be at the heart of the experience.
Consumers will take care of moving great content along at the high speed of their network connection. They, in essence, have become the most powerful media channel in any media plan.
Despite the cries of doomsdayers, there is scant evidence that total viewership of TV-orientated programming is experiencing a decline and fall off.
We're in the third age of advertising. People aren't just engaging with the messages; they're interacting with the media. Brand communication that fails to get consumer participation is increasingly wasted.
Most marketers assume TV is becoming less effective, yet the numbers stubbornly disagree.
Each space has a role to play, but while to date the majority of media investment and energy has really focused on the bought on the bought space … this balance is shifting to a much stronger emphasis on owned and generated spaces.
An advertising agency is or should be involved, one way or another, in the entire communication process of its clients. The involvement of a buying service in the sales process is superficial and transitory.
Consumers today are less responsive to traditional media. They are embracing new technologies that empower them with more control over how and when they are marketed to.
Most advertisers will need primarily to rely on paid TV, cinema or online placement to spread their video messages. However, video advertising inventory is expensive, so it's unsurprising that advertisers continue to reach for the stars and aim for viral glory.
If we're not paying for things, there is not enough advertising to support everything that we want to consume.
We in the advertising business are in constant competition with the best editors, publishers and producers – in concepts and in craftsmanship. Let's try to put them on the defensive and keep them there. As a result we shall have better magazines, better newspapers and better TV shows.
The internet is no longer just a search and discovery tool. I think the internet is becoming more and more a consumption tool, and as it becomes a consumption tool, you're going to have the ability for big brands to establish themselves, just as they did on the television set.
Personally, I can envision a day when most of the news consumption is not only online, it's mobile, through mobile devices and electronic readers.
We are not only looking for better or more robust versions of current media metrics. We need a clear path toward the results-based metrics that are clearly, and rightfully, being demanded by advertisers.
Magazines continue to be the most trusted and liked medium at all stages of the purchase funnel.
I question the premise that digital is necessarily the enemy of traditional media. In many ways, it presents us with enormous opportunities.
In five years, I'm not going to be reading five newspapers a day. Maybe just a handful of the best. But is my daughter going to be reading the New York Times? Probably not.
Good content costs a lot. And delivering good content costs a lot. And that's a problem with user-generated content.
Holistic approach to communication generates natural “liquid” flows from offline towards on line.
I don't see anything that's not to like about citizen journalism from a traditional media point of view.
We need to provide solutions that put content and advertising in niche sites where consumers go. Scale is important. But targeted scale is even more important.
Despite what many blogs argue, content does not want to be free, particularly when you talk to its creators, which very much want to get paid. In any case, the total advertising pie is finite, and it can't alone fund unlimited free content forever; especially when less of it is flowing to the content companies.
People will start subscribing to certain i-mags just for the ads alone.
In the old days brands supported big media. Today, clever brands have disintermediated big media and seized control. They're becoming portals.
Attention is the scarcest commodity in media. It is also the most strategically vital.
Mobile gives us a lot of segmentation opportunities that don’t exist in any other channel today.
If you go running, you put on sneakers. When you go bowling, you take your personal bowling balls with you. In much the same fashion, it won’t be long before you have your special sunglasses to take to the movie theater.
What makes a media company successful is how it copes with competitive markets in which people have a choice. Competition today is at a more intense level than it has ever before been because the barriers to providing information in the virtual world are so low and the choice of provider nearly infinite.
People will pay for content ... Everybody is going to have to start charging. They'd be crazy not to.
When people read, they want to read a book or an article. When they watch, they want to watch a show or a program. When they play, they want to play a game. When people engage, they engage with content.
Print is not dead. And the iPad is not going to replace magazines. It's going to enhance them.
Accountability, the ability to make media evaluations and selections based on how effectively the media act to generate marketplace sales, has long stood as the sought after 'holy grail' in advertising and media.
Gaming is increasingly mass-market, increasingly diverse, increasingly fascinating... Think gaming is not for you? You might well be right, but you probably should be considering it.
Clients no longer exist to fund media. Every client can create its own [content] assets that stand up against the rest of all other media.
What's so great about blogging? Give me a well argued, evidence based case any day rather than the wittering and blathering and opinionated rubbish that passes for most blogs.
Twitter is a conversation forum. If your brand wants to be successful at conversation, obey the rules of healthy conversation, and you will be fine.
The winning brands are the ones using social media purposefully, efficiently and creatively, in line with their brand identities.
With advertising media channels becoming ever more fragmented, retail point-of-sale is arguably the universal meeting point – the place in which the crucial act of relating with the brand, switching from interest into involvement and, ultimately, the act of buying, takes place.
Mobile is both a channel to deliver the right message at exactly the right time and a manifestation of post-digital thinking. It's more than just an interface – it's a digital service that offers activation in the physical world, offering tangible incentives in exchange for digital data.
Remember that people are the new media - and that consumers are your key partners for generating content and ideas to fill the ever-growing news cycles.
Online video may be a laboratory today, but wise marketers will experiment early and often.
Media planning has been based for far too long on how consumers’ lives used to be. The way we all consume media has changed enormously, yet our media planning notions and measurement have changed little.