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Quotebank: Media

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Everybody is in favour of free speech. Hardly a day passes without its being extolled, but some people’s idea of it is that they are free to say what they like, but if anyone says anything back, that is an outrage.

– Winston Churchill, British politician

I fear three newspapers more than a hundred thousand bayonets

– Napoleon

My take on the whole dot-com bubble was that a lot of people who wanted to make a lot of money got too excited and hyped up the commercial aspects of the Internet prematurely. I think the vision of the Internet as a democratizing medium.. as everyone's printing press.. is real. We got distracted from that by the mass hallucinations of the bubble.

– Craig Newmark, founder of Craigslist

The advertisements are the most truthful part of a newspaper.

– Thomas Jefferson, US President

The man who reads nothing at all is better educated than the man who reads nothing but newspapers.

– Thomas Jefferson, US President

The one function that TV news performs very well is that when there is no news we give it to you with the same emphasis as if there were.

– David Brinkley, American newscaster

There are only two forces that can carry light to all the corners of the globe... the sun in the heavens and the Associated Press down here.

– Mark Twain, US author

Trying to determine what is going on in the world by reading newspapers is like trying to tell the time by watching the second hand of a clock.

– Ben Hecht, US playwright

Word of mouth is the best medium of all.

– Bill Bernbach, advertising pioneer and founder of DDB

Media engagement is even less useful for media planning. Media are often engaging, but that's it. They don't usually pass that engagement through to the ads they carry.

– Erwin Ephron, US advertising author

Media is first an audience gatherer, then an ad engagement gate-keeper. It can assist engagement by attracting an audience suited to the message and by keeping them attentive ... or not.

– Erwin Ephron, US advertising author

But looking to media for advertising engagement crosses the line. That's not media's job. In the words of FCB's Roger Baron, 'If you want engagement, make a more engaging ad.

– Erwin Ephron, US advertising author

Advertising is our printed salesman. It may not be pretty, but it has to be true.

– William Wrigley, founder of Wrigley

Information is the most valuable commodity in the world today and this business is about giving people access to information that is relevant to their lives.

– James Murdoch, chairman/ceo, News Corporation, Europe and Asia

Television: The word is half Greek, half Latin. No good can come of it.

– CP Scott, UK newspaper editor

I think editors are excellent marketers. They know their audience and produce copy to appeal to them - they just don't call it marketing.

– David Robinson, Australian marketing executive

I hate television. I hate it as much as peanuts. But I can't stop eating peanuts.

– Orson Welles, US actor and director

There are on the order of one quadrillion (1 followed by 15 zeros) media exposures annually in stores around the world.

– Herb Sorensen, founder of consultants TNS Sorensen (view source article)

Any brand theoretically is capable of producing unique, empathetic, and creative advertising that can build strong brand relationships and induce the consumer to participate with the brand. This is the key to engagement, and the real strength of television advertising.

– Robert Heath, UK academic (view source article)

I’m all in favour of free expression, provided it’s kept under strict control.

– Alan Bennett, British playwright

Television thrives on unreason and unreason thrives on television.

– Robin Day, British TV presenter

The information business is the opposite of sex. When it’s good, it’s still lousy.

– Michael Bloomberg, US entrepreneur

Journalism largely consists of saying 'Lord Jones dead' to people who never knew Lord Jones was alive.

– GK Chesterton, British humourist

This media revolution can be an extremely sharp double-edged sword.

– Geoff Gray, group managing partner, Naked Communications (view source article)

The sales response to TV advertising appears to be increasing - not decreasing - over time.

– Joel Rubinson, chief research officer, ARF (view source article)

TV needs advertising for more than just the money. Advertising plays a significant role in creating a dynamic and vibrant medium and needs to be at the heart of the experience.

– Nigel Walley, managing director, Decipher (view source article)

Consumers will take care of moving great content along at the high speed of their network connection. They, in essence, have become the most powerful media channel in any media plan.

– Judy Franks, founder and president, The Marketing Democracy (view source article)

Despite the cries of doomsdayers, there is scant evidence that total viewership of TV-orientated programming is experiencing a decline and fall off.

– Todd Merriman, senior consultant, Group 1066 (view source article)

We're in the third age of advertising. People aren't just engaging with the messages; they're interacting with the media. Brand communication that fails to get consumer participation is increasingly wasted.

– Simon Clemmow, partner, Clemmow Hornby Inge (view source article)

Most marketers assume TV is becoming less effective, yet the numbers stubbornly disagree.

– Les Binet and Sarah Carter, DDB (view source article)

Each space has a role to play, but while to date the majority of media investment and energy has really focused on the bought on the bought space … this balance is shifting to a much stronger emphasis on owned and generated spaces.

– Jamie Leach, international client managing director, Starcom MediaVest (view source article)

An advertising agency is or should be involved, one way or another, in the entire communication process of its clients. The involvement of a buying service in the sales process is superficial and transitory.

– Paul C Harper, chairman, Needham Harper Worldwide (view source article)

Consumers today are less responsive to traditional media. They are embracing new technologies that empower them with more control over how and when they are marketed to.

– Jim Stengel, global marketing officer, P&G (view source article)

Most advertisers will need primarily to rely on paid TV, cinema or online placement to spread their video messages. However, video advertising inventory is expensive, so it's unsurprising that advertisers continue to reach for the stars and aim for viral glory.

– Duncan Southgate, global innovation director, Millward Brown, from The Warc Blog

If we're not paying for things, there is not enough advertising to support everything that we want to consume.

– Phil Stokes, head of entertainment and media, PricewaterhouseCoopers (view source article)

We in the advertising business are in constant competition with the best editors, publishers and producers – in concepts and in craftsmanship. Let's try to put them on the defensive and keep them there. As a result we shall have better magazines, better newspapers and better TV shows.

– Leo Burnett, founder, Leo Burnett Company (view source article)

The internet is no longer just a search and discovery tool. I think the internet is becoming more and more a consumption tool, and as it becomes a consumption tool, you're going to have the ability for big brands to establish themselves, just as they did on the television set.

– Amy L Banse, president, Comcast Interactive Media (view source article)

Personally, I can envision a day when most of the news consumption is not only online, it's mobile, through mobile devices and electronic readers.

– Jonathan Miller, chief digital officer, News Corp (view source article)

We are not only looking for better or more robust versions of current media metrics. We need a clear path toward the results-based metrics that are clearly, and rightfully, being demanded by advertisers.

– Alan Wurtzel, president/research and media development, NBC Universal (view source article)

Magazines continue to be the most trusted and liked medium at all stages of the purchase funnel.

– Betsy Frank, chief research & insights officer, Time Inc (view source article)

I question the premise that digital is necessarily the enemy of traditional media. In many ways, it presents us with enormous opportunities.

– Scott McDonald, svp/research, Condé Nast (view source article)

In five years, I'm not going to be reading five newspapers a day. Maybe just a handful of the best. But is my daughter going to be reading the New York Times? Probably not.

– Habib Kairouz, managing partner, Rho Capital Partners & Rho Ventures (view source article)

Good content costs a lot. And delivering good content costs a lot. And that's a problem with user-generated content.

– Brian Berger, vp/strategy & development, Comcast Interactive Media (view source article)

Holistic approach to communication generates natural “liquid” flows from offline towards on line.

– Carlotta Ventura, Telecom Italia Group and Matteo Cardani, Mediaedge:cia (view source article)

I don't see anything that's not to like about citizen journalism from a traditional media point of view.

– Meabh Quoirin, md, Future Foundation (view source article)

We need to provide solutions that put content and advertising in niche sites where consumers go. Scale is important. But targeted scale is even more important.

– Joe Lagani, vp/brand sales, Glam Media (view source article)

Despite what many blogs argue, content does not want to be free, particularly when you talk to its creators, which very much want to get paid. In any case, the total advertising pie is finite, and it can't alone fund unlimited free content forever; especially when less of it is flowing to the content companies.

– Hernan Lopez, coo, Fox International Channels (view source article)

People will start subscribing to certain i-mags just for the ads alone.

– Luke Hayman, partner, Pentagram Design (view source article)

In the old days brands supported big media. Today, clever brands have disintermediated big media and seized control. They're becoming portals.

– Paul Woolmington, founding partner, Naked (view source article)

Attention is the scarcest commodity in media. It is also the most strategically vital.

– Jimmy Maymann, chairman, Go Viral (view source article)

Mobile gives us a lot of segmentation opportunities that don’t exist in any other channel today.

– Stacy Fassberg, vp, Marketing Celltick (view source article)

If you go running, you put on sneakers. When you go bowling, you take your personal bowling balls with you. In much the same fashion, it won’t be long before you have your special sunglasses to take to the movie theater.

– Jeffrey Katzenberg, ceo, DreamWorks Animation SKG (view source article)

What makes a media company successful is how it copes with competitive markets in which people have a choice. Competition today is at a more intense level than it has ever before been because the barriers to providing information in the virtual world are so low and the choice of provider nearly infinite.

– James Murdoch, chairman/ceo, News Corporation, Europe and Asia (view source article)

People will pay for content ... Everybody is going to have to start charging. They'd be crazy not to.

– Lloyd Braun, co-owner, BermanBraun (view source article)

When people read, they want to read a book or an article. When they watch, they want to watch a show or a program. When they play, they want to play a game. When people engage, they engage with content.

– Randall Rothenberg, president/ceo, IAB (view source article)

Print is not dead. And the iPad is not going to replace magazines. It's going to enhance them.

– Jackie Seligman, svp/director of print services, Universal McCann (view source article)

Accountability, the ability to make media evaluations and selections based on how effectively the media act to generate marketplace sales, has long stood as the sought after 'holy grail' in advertising and media.

– Leslie Wood and James Spaeth, Media Trust LLC (view source article)

Gaming is increasingly mass-market, increasingly diverse, increasingly fascinating... Think gaming is not for you? You might well be right, but you probably should be considering it.

– Matt Willifer, nDreams (view source article)

Clients no longer exist to fund media. Every client can create its own [content] assets that stand up against the rest of all other media.

– Paul Woolmington, partner, Naked Communications (view source article)

What's so great about blogging? Give me a well argued, evidence based case any day rather than the wittering and blathering and opinionated rubbish that passes for most blogs.

– Judie Lannon, editor, Market Leader, from The Warc Blog

Twitter is a conversation forum. If your brand wants to be successful at conversation, obey the rules of healthy conversation, and you will be fine.

– Henry Manampiring, strategic planning director, Lowe Indonesia (view source article)

The winning brands are the ones using social media purposefully, efficiently and creatively, in line with their brand identities.

– Adèle Gritten, head of media and financial services consulting, YouGov (view source article)

With advertising media channels becoming ever more fragmented, retail point-of-sale is arguably the universal meeting point – the place in which the crucial act of relating with the brand, switching from interest into involvement and, ultimately, the act of buying, takes place.

– Luca Catzola, CMO, Carrefour Group Italy (view source article)

Mobile is both a channel to deliver the right message at exactly the right time and a manifestation of post-digital thinking. It's more than just an interface – it's a digital service that offers activation in the physical world, offering tangible incentives in exchange for digital data.

– Tracey Follows, head of planning, VCCP (view source article)

Remember that people are the new media - and that consumers are your key partners for generating content and ideas to fill the ever-growing news cycles.

– Karl Wilkström and Michael Bugaj, DDB Sweden (view source article)

Online video may be a laboratory today, but wise marketers will experiment early and often.

– David Wolf, president/ceo, Wolf Group Asia (view source article)

Media planning has been based for far too long on how consumers’ lives used to be. The way we all consume media has changed enormously, yet our media planning notions and measurement have changed little.

– Mike Bloxham, Ball State University (view source article)