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Benchmarks > Advertising / Sales Ratios

Advertising/Sales Ratios show advertising expenditure as a percentage of sales value across a wide range of product categories in the US market. Such ratios are a key consideration when setting advertising budgets.

US Advertising/Sales Ratios
Advertising/sales ratios (.xls format) for 200 SIC-coded US industries, sourced from Schonfeld Associates.

2012 (Excel)
2010 (Excel)
2009 (Excel)