Digital marketing for newspapers and mums
Tom Bristow, Assistant Data Editor, Warc
Running newspaper ads and connecting with mums have traditionally been core components of the marketing playbook. As a result of the digital revolution, however, each of these areas has undergone a transformation, aptly demonstrated by two presentations at IAB UK’s Brand Forum, held in London on August 8th 2013.
Hamish White, head of engineering platforms at News UK, discussed the development of Sun+, the new online presence of Britain’s most-popular tabloid newspaper, The Sun. White said that Sun+ will help the title break with its reputation – hitherto somewhat sleazy – and reinvent itself as a “family-friendly entertainment brand”, while also becoming a profitable newspaper for the digital age.
Pop-in, Pop-up, Pop-out Community
This is the second in a series of posts from The Capable Marketer contemplating the Future of Learning.
As the Learning Excellence Director at Brand Learning you'd think I'd be all buttoned down when it comes to capturing my own learning insights. But I'll be honest - I'm not a shining example of best practice filing, or hanging on to all those hand written notes I've made in a session, let alone dusting down that note book from a year ago and revisiting that gem of information or observation I made.