The Warc Blog

Coffee cools down. Especially at Starbucks.

Posted by: Robert Passikoff, President, Brand Keys, Inc

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With the weather being some of the hottest in decades, one might think that iced coffee sales would be going through the roof. But if Howard Schultz, founder and CEO of Starbucks, seemed a bit jittery, it wasn't from too much caffeine. Analysts' confidence was apparently on the decline when the company posted what they felt were disappointing earning results. And the share price fell nearly $5 at close of trading Friday.

Starbucks has not been climbing on our Customer Loyalty Engagement Index either. Current rankings look like this, with Starbucks moving down a little in terms of customer engagement, and McDonald's moving up a little:

31 July 2012, 16:24
Controversy fizzing over New York City soda ban

Posted by: Robert Passikoff, President, Brand Keys, Inc

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New Yorkers – not known for their reticence making their opinions known – gathered at the NYC Board of Health yesterday for a public hearing on the Mayor's controversial proposal to ban large-sized sodas and sugared drinks from restaurants, sports arenas, movie theatres, delis, and outdoor food vendors.

Nutrition experts and beverage industry reps showed up to face off about the proposed ban scheduled to take effect in September. OK, yes, it's only happening in New York City. Now. There are likely to be national repercussions. Look what happened with calorie counts on menus and smoking bans.

27 July 2012, 11:47
Being thoroughly awake to your automotive options

Posted by: Robert Passikoff, President, Brand Keys, Inc

Blog author

As anyone who's ever bought or leased a car knows, beyond basic transportation there's always a list of optional extras – ABS, surround-sound, tinted windows, cruise control, coffee maker. You know, the usual. Wait, coffee maker? Have we mixed up categories? No, you read right, coffee makers.

Fiat, once known for the acronym Fix-It-Again-Tony, more recently known for Jennifer Lopez ads, has announced that its 500L model will be the first car in the world to come standard with a Lavazza espresso machine, making its debut in Italy before buzzing across Europe.

24 July 2012, 15:34
Infographic: Digital KPIs

Posted by: James Aitchison, Director, Warc

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As reported today by Warc News, the "Big Data" phenomenon is causing problems for brand owners. Survey research from the World Federation of Advertisers and Warc has found that many firms are struggling to manage the "torrent of data" generated by the digital revolution.

With nearly a quarter of polled companies tracking more than 10 data-based metrics - and some attempting as many as 20 - the study suggests the possibility of "death by dashboard".

18 July 2012, 12:52
Hidden Value in Consumers’ Decisions: Driving advocacy with post-purchase engagement

Posted by: Cila Warncke, Summaries Writer, Warc

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Information overload may be a problem for marketers, not consumers. That was one of the ideas floated at a recent presentation on The Hidden Value in Consumers' Decisions - by Matthew Willcox, executive director of Draftfcb's Institute of Decision Making and Vicki Holgate, Draftfcb London's head of planning.

They analysed findings from consumer decision making research conducted in the USA, Germany, Brazil, India and China, and found that most respondents feel empowered by information, rather than frustrated, confused or overwhelmed. Information overload is more of a problem for marketers, noted Willcox, who have to cut through ever-louder noise to reach their audience.

17 July 2012, 13:17
NBC's Olympic mobile apps

Posted by: Robert Passikoff, President, Brand Keys, Inc

Blog author

NBC is launching two free Olympic mobile apps. They're available only to pay-TV subscribers who have MSNBC and CNBC as part of their service. Consumers can watch events and will also be able to look up athlete profiles. They'll be able to do that on iPads, iPhones, and some Android devices. Oh, and there'll be advertising too. OK, no surprise. You expected that with a free app.

The broadcaster says it's the first time all 3,500 hours of Olympic events will be available on smartphone and tablet computers. But given the time-line of smartphone and tablet invention, introduction, and adoption, that's not quite the mind-bogglingly astonishing statement it must have sounded like when they wrote the press release, but, hey, it's the Olympics and it's apps!

17 July 2012, 11:57
Ralph Lauren, Armani, Victoria's Secret, and Major League sports brands among the 2012 Fashion Brand Index's Top 15

Posted by: Robert Passikoff, President, Brand Keys, Inc

Blog author

For those of you out there who think brand and fashion have broken up and don't even go to the same parties anymore, think again.

Brand continues to pull at the heartstrings of consumers after the economic free-fall of 2008, when only 8% of consumers said they cared all that much about brands.

11 July 2012, 09:24
New on Warc: Trends, Recommended Cases and more

Posted by: James Aitchison, Director, Warc

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A new Trends section brings together our own analysis with material from trusted providers to offer insights into the latest developments affecting consumers, brands and markets.

This includes our latest report on Shopper Marketing: subscribers can view a full version and summary version, while non-subscribers can view a free sample version.

05 July 2012, 15:27
 

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