The Warc Blog

How to be an Effective Content Marketer

Posted by: Ed Pank, Managing Director, Warc Asia Pacific

Blog author

Fresh off the back of a sell-out event in Sydney in March, Warc will next week be co-hosting, with its partners King Content and Trinity P3, another seminar on How to be an Effective Content Marketer. This time we'll be in Melbourne.

Research conducted by the Content Marketing Institute reveals that, while the vast majority of marketers are using content marketing, the majority don't yet have a formal content strategy and as such they don't rate their content marketing strategies as particularly effective. With this in mind, we decided to put on a half day seminar with the intention to provide some tangible tips and advice on how to pull together an effective content marketing strategy.

13 May 2014, 09:29
Linking brands and personal relationships: insights from Circus 2012

Posted by: Ed Pank, Managing Director, Warc Asia Pacific

Blog author

Living up to its name Circus 2012, the festival of Commercial Creativity in Sydney, has proved to be an engaging spectacle. On day two the curtain came up on some stimulating and thought-provoking ideas from the industry and beyond, in the Battle of the Big Thinking.

One recurring theme of the day was the dichotomy of connectedness. To explain: today as human beings we are in a state of 'always on' connectedness, yet what impact does this have on our state of wellbeing and physical relationships? We may all have smartphones but has this made us dumber people? Are we losing a sense of (offline) community and regressing in the ability to have meaningful relationships?

29 March 2012, 10:21
 

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