The Warc Blog

There's No Room to Rhumba in a Sports Car

Posted by: Eaon Pritchard, Head of Strategy - Government Services, Dentsu Aegis Network, Australia

Blog author

It can legitimately be said that Elvis Presley probably made more terrible records than any other artist in history.

The show, simply titled 'Elvis', went out on December 3, 1968 on the NBC television network.

10 March 2017, 00:00
Fake news and legends of Orson-ness

Posted by: Eaon Pritchard, Head of Strategy - Government Services, Dentsu Aegis Network, Australia

Blog author

On October 30, 1938, Orson Welles famous radio adaptation of H.G. Wells's science fiction novel War of the Worlds played on CBS Radio's weekly Mercury Theatre on the Air show.

Mercury Theatre's regular theme was adapting classic literary works for radio broadcast.

10 February 2017, 11:00
What we have here... is a failure to communicate

Posted by: Eaon Pritchard, Head of Strategy - Government Services, Dentsu Aegis Network, Australia

Blog author

The announcement that Google has made small but significant adjustments to the way it handles the personal data collected from Google product users and the 'behavioural' data via its ad network, DoubleClick came and went with surprisingly little commentary.

In case you missed it, the previous policy had been:'We will not combine DoubleClick cookie information with personally identifiable information unless we have your opt-in consent'.

01 November 2016, 15:49
Can brands really be altruistic?

Posted by: Eaon Pritchard, Head of Strategy - Government Services, Dentsu Aegis Network, Australia

Blog author

Philosophy defines altruism in different ways, however most definitions will generally revolve around describing altruistic behaviours as those that benefit others rather than oneself.

The term altruism (French, altruisme) was coined by the 19th century philosopher - incidentally, also the founder of the discipline we now know as sociology - Auguste Comte.

05 May 2016, 15:26
Carry on storytelling

Posted by: Eaon Pritchard, Head of Strategy - Government Services, Dentsu Aegis Network, Australia

Blog author

You may know the semi-legendary rant by graphic designer Stefan Sagmeister in which he splendidly calls BS on 'storytelling'.

Speaking at a Canadian design festival in 2014, Sagmeister attacked the current vogue in the communications industry for describing our work as that of storytellers.

04 March 2016, 17:02
What would aliens learn from our advertising industry?

Posted by: Eaon Pritchard, Head of Strategy - Government Services, Dentsu Aegis Network, Australia

Blog author

In this guest post Eaon Pritchard argues that if the advertising industry is ‘on the verge of irrelevance’ it is because of our misguided obsession with technology over ideas.

If some band of galaxy-wandering aliens should indeed stumble upon this planet earth, our species has one thing worthy of their attention and study.

18 December 2015, 10:36
To brand or not to brand? Is that a question?

Posted by: Eaon Pritchard, Head of Strategy - Government Services, Dentsu Aegis Network, Australia

Blog author

In 1934, the young Rosser Reeves left his small town home in Danville, Virginia for the bright lights of New York City, following his dream of working as an advertising copywriter.

Within a few years he had landed a plum job at the Ted Bates Advertising Agency and by 1950 he was vice-president and head of copy, rising to chairman of the board in 1955.

30 November 2015, 15:22
Digital advertising. Where did it all go wrong?

Posted by: Eaon Pritchard, Head of Strategy - Government Services, Dentsu Aegis Network, Australia

Blog author

By 1971 Manchester United’s Irish star George Best's hectic off-field celebrity life style had began to take its toll on his effectiveness on the pitch.

Arguably the most talented footballer of his (or just about any) generation George had lost interest in the game, developing a reputation for general unreliability and missing both training sessions and matches.

10 September 2015, 11:04
The brains of millennials are not being rewired by the internet

Posted by: Eaon Pritchard, Head of Strategy - Government Services, Dentsu Aegis Network, Australia

Blog author

There is a popular idea.

One that you probably encounter every week in some variant.

08 May 2015, 09:31
Are we over-the-counter culture?

Posted by: Eaon Pritchard, Head of Strategy - Government Services, Dentsu Aegis Network, Australia

Blog author

What follows is an excerpt (and slight expansion) from a section of a talk I gave at the inaugral Google 'Firestarters' event in Melbourne last week.

The theme was 'Adaptive Strategy for an Adaptive Age'.

28 April 2015, 10:01
 

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