The Warc Blog

APG Creative Strategy Awards 2015: What are "Strategies with Influence"?

Posted by: Catherine Gardner, Content Development Manager , Warc

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At the launch of the 2015 APG Creative Strategy Awards, planners packed the Townhall of APG partner Google to find out the theme for this year, and hear insights from 2013 Grand Prix winner, Luis Toledo. JWT's Strategic Planning Director for Latin America had flown in to share his inspirational Banco Popular campaign, Grand Prix winner in 2013.

Tracey Follows, the new Chair of the APG, started the evening by announcing the theme for the 2015 competition: "Strategies with Influence".

02 February 2015, 10:59
Six guiding principles for digital advertising

Posted by: Catherine Gardner, Content Development Manager , Warc

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This post is based on a webinar Warc hosted in partnership with comScore. The full webinar is available to view here.

Are you getting the most from our digital advertising? Given the continual developments in techniques and measurement of online advertising it can be difficult to benchmark success. On November 18 Paul Goode, svp regional marketing at comScore, brought some clarity to the conversation. Drawing on years of in depth global research, comScore has produced six guiding principles that help shed light on the state of the industry and enable more effective planning and improved results.

20 November 2014, 11:05
What makes a winner? - Analysing the Cannes Creative Effectiveness Awards

Posted by: Catherine Gardner, Content Development Manager , Warc

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The Cannes Creative Effectiveness Awards reward the direct correlation between creativity and business results. Warc has analysed these best in class cases to reveal trends and insights about some of the most effective campaigns in the world. We compared the shortlist and winners to all entries and uncovered the differences that make a campaign worthy of Creative Effectiveness Lion.

The study includes the 80 campaigns that are available for download by Warc.com subscribers including the Grand Prix, six winners and five shortlisted campaigns. In 2014 some trends of previous years have reversed. The dominance of television among winners has not been seen, with only 58% of the shortlist using TV compared to 83% last year. More digital-led campaigns appear to be meeting the stringent requirements of a Cannes Creative Effectiveness win.

30 July 2014, 16:50
Shape the debate - Why and how is programmatic changing advertising? Take part in the new research from Warc and AppNexus

Posted by: Catherine Gardner, Content Development Manager , Warc

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There's no argument that programmatic advertising is a hot topic. At a packed session at Advertising Week Europe, David Tiltman, Head of Content at Warc, and Graham Wylie, Marketing Director EMEA of AppNexus, explained that they are moving the conversation on from "What is programmatic?" to why programmatic is growing so fast and how advertisers can use it most effectively for their business.

The 'why' and 'how' of programmatic is also the topic of a new AppNexus research study, launched at the event. Working with Warc, the study looks at the evolution of digital advertising and programmatic across Europe. Aiming to be one of the largest studies on programmatic yet undertaken, it explores adoption across advertisers, agencies and media. To join this important project and receive a copy of the results, please take a moment to fill in this survey.

10 April 2014, 09:31
 

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