The Warc Blog

Warc Webinar: What the planning industry needs to learn from China

Posted by: Katherine Mawhinney-Kam, Designer and Production Editor, Warc

Blog author

On Thursday, Rob Campbell, Regional Head of Strategy for Wieden + Kennedy in Asia, will be discussing his experiences as a planner in China, and what planners elsewhere can learn from his time in the world's most populous nation.

As a taster, here is the video of one of the case studies he will be discussing – it's the Nike China 'Greatness' campaign, which last year won a Silver, plus the Cultural Connection special award, in the Warc Prize for Asian Strategy.

Warc subscribers can read the full case study.

Update:
The webinar took place on Thursday, 6th March. If you missed it, you can still view it for free on Warc.

05 March 2014 14:56

 

There are no comments on this blog

Comments IconAdd your comment here:
Email:  
Forename:  
Surname:  

Blog Search

GO