James Aitchison, Director, Warc
As reported today by Warc News, the "Big Data" phenomenon is causing problems for brand owners. Survey research from the World Federation of Advertisers and Warc has found that many firms are struggling to manage the "torrent of data" generated by the digital revolution.
With nearly a quarter of polled companies tracking more than 10 data-based metrics - and some attempting as many as 20 - the study suggests the possibility of "death by dashboard".
Click the image below for a full-sized (.jpg) infographic of the findings or download a PDF version.