Tracey Follows
Opinion
31 October 2011
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The more I think about the future of money; the future of rewards; the future of social media and the future of mobile....the more i think that we're talking about just one thing, not four.
Opinion
20 June 2011
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Thinking a lot about the post-recessionary consumer, I went back to John Gerzema's talk on the 'post-crisis consumer' .
Opinion
23 May 2011
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Opinion
23 August 2010
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Lately I've been thinking about Fast Strategy and whether I really think Fast Strategy is Strategy at all. Well it might deliver strategy but does it deliver original, inventive, fundamentally differentiating strategy. Yes. Or, No...? If was a betting man (and I'm not, I'm a betting woman) I'd ultimately, and somewhat reluctantly, have to come down on the side that says 'no'.
Opinion
01 June 2010
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So watching the TV one night last week, I was treated to the latest iteration of the BMW’s big idea: Joy. I say treated with a sense of cynicism actually because what joy was in it for me? It didn’t make me feel joyful, I didn’t immediately want to share any joy, and I couldn’t even intellectually understand the concept BMW were presenting to me. Even the straycat that comes to visit now and then, seemed a bit non-plussed. Why? Because this communication lacked any sense of Joy.
Opinion
14 January 2010
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It's Advertising Jim, but not as we know it.
About Tracey Follows
Tracey is Planning Partner at VCCP, and leads the planning across the O2 account.
Before this she was Strategy Director at Lowe, working with John Lewis, Innocent and J&J, as well as leading the Digital Strategy for the agency.
Previous to that she spent 7 years as a client both UK and internationally, predominantly in telecomms at One2One, T-Mobile, and BT and was responsible for everything from ATL to Online, taking in Direct, PR, and even NPD on the way.
You can contact her at traceyf@vccp.com, or on twitter @tracey_lou