Tom Bristow
Opinion
16 August 2013
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Running newspaper ads and connecting with mums have traditionally been core components of the marketing playbook. As a result of the digital revolution, however, each of these areas has undergone a transformation, aptly demonstrated by two presentations at IAB UK’s Brand Forum, held in London on August 8th 2013.
Opinion
12 July 2013
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This year's Cannes Lions festival was a bonanza of prize giving for the advertising industry's best work – some of which is featured on Warc . But it's not just the end product of a campaign that deserves recognition of quality; good ads are crafted from a raw material of hard thinking and fresh research. Warc provides a great deal of that raw material through its website, not least in the content of the three journals we publish. And this year all three have been endorsed by Thomson Reuters' Impact Factor: one of the leading indicators of the quality of a publication's output.
Opinion
30 April 2013
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Ever tried haggling in a high street shop? If you’re British, the chances are you’d see it as being a bit beneath you – embarrassing, even. Some might have a go on holiday, in Morocco or Egypt, and enjoy the excitement of feeling they got their money’s worth by the grit of their innate bargaining powers, but it’s a novelty experience most would leave at the airport.
