Manfred Mareck
Opinion
24 September 2013
•
The research papers presented at Congress are available for subscribers to read. Non-subscribers can take a trial .
Opinion
13 September 2012
•
Read my reports from day one and day two of ESOMAR Congress 2012, and browse all of the available papers from ESOMAR Congress 2012 .
Opinion
12 September 2012
•
Read my report from day one of ESOMAR Congress 2012, and browse all of the available papers from ESOMAR Congress 2012 .
Opinion
11 September 2012
•
Atlanta, the location of this year’s ESOMAR Congress, is seen by US film fans as the Zombie Capital of the World . Maybe that’s why the conference started with a boost session to wake-up the jet-lagged – and somewhat zombie-like – delegates. There was lots of jumping around the stage and banging of thighs by the six young men leading the session. And, as this is America, they wore combat trousers rather than Lederhosen. Take your pick…
Opinion
22 September 2011
•
Read my reports from day one and day two of ESOMAR Congress 2011.
Opinion
21 September 2011
•
Read my reports from day one and day three of ESOMAR Congress 2011.
Opinion
19 September 2011
•
Read my reports from day two and day three of ESOMAR Congress 2011.
Opinion
24 September 2010
•
Apart from interesting presentations, I find advertising conferences have another benefit: catching up on commercials that have otherwise completely passed me by. Sadly, the range of worthwhile examples seems rather narrow: a couple of years ago, no advertising conference would have been complete without numerous references to creative masterpieces from Lynx/Axe, Dove or Cadbury. All these clocked up millions of views on YouTube which, I guess, makes for a successful campaign.
Opinion
23 September 2010
•
Manfred Mareck reports on the morning sessions of Warc's "Future of Advertising Research Conference".
