Emily Barley

Opinion
19 December 2014 As the office winds down ready for Christmas – we're on a skeleton staff next week – here's the latest set of #WarcFavourites2014 .
Opinion
12 December 2014 Last week we started sharing our favourite Warc content from this year – each piece chosen by a member of the Warc team. We've carried on this week, with five more great pieces making the cut.
Opinion
05 December 2014 On Monday we started sharing our #WarcFavourites2014 .
Opinion
14 November 2014 The big debate is on. Has John Lewis done it again with #MontyThePenguin ? Or might Sainsbury's have pulled it out of the bag?
Opinion
22 October 2014 Last night we celebrated Admap's 50th anniversary!
Opinion
21 August 2014 Events have long been used by brands to build awareness, attract new customers and display their values. These eight brands give a range of examples of how existing events can be used and new ones created to connect with audiences.
Opinion
31 July 2014 What marketing do to boost a brand weakness? A quick scout of Warc.com finds a myriad of challenges and solutions. Here I have highlighted five examples of how brands addressed a weakness – one address a logistical issue, Kmart's inventory problem, and the rest are all about people's perceptions. Weetabix is boring, McDonald's is low quality and Michigan is deep in industrial decay. Or are they? In Aldi's case, people felt distant, disloyal and embarrassed to shop with a discounter.
Opinion
03 July 2014 Sometimes the answer to your media question is hiding in plain sight. Well the campaigns that follow have moved beyond the traditional versus digital/social media debate and used an ubiquitous yet unexpected object to carry their brand message.
Opinion
20 February 2014 China is the world's largest ecommerce market, having grown at 71% annually since 2009 and set to be worth $541bn by 2015. Of the country's 591 million internet users, 49% made an online purchase in 2013 – ahead of the global average of 40%. Online shoppers tend to be younger and more affluent, and enjoy the convenience of online for price comparison (a big motivator) and accessing product reviews.