Paul Berney

Opinion

Paul Berney

What marketers can learn from Mobile World Congress

28 February 2011 • Earlier this month, 60,000 people gathered in Barcelona to visit the 1,400 exhibitors from across the global mobile eco-system at Mobile World Congress. As proof of the continued worldwide growth of mobile marketing, one of the main themes of the show this year was mobile marketing and advertising, with a number of seminars and keynotes focused on topics such as integrating mobile into broader advertising campaigns, the effectiveness of multimedia mobile advertising and personalisation and privacy.

About Paul Berney

Paul is Chief Marketing Officer & Managing Director of the EMEA branch of the Mobile Marketing Association (MMA). The MMA is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 500 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate measure, guide and protect the mobile marketing industry worldwide.

Paul leads the MMA's global marketing efforts and more specifically the activities involving more than 150 member companies in EMEA. He has over 23 years experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management consultancy. He has spent the past eight years in mobile marketing and has been a speaker at over 150 mobile events across the world, He is a Business Leader in The Marketing Society, writing regularly for their blog, a Fellow of the Institute of Direct Marketing, a Member of the Chartered Institute of Marketing and a mentor in the Marketing Academy.

You can follow Paul on twitter on paulbmma.