Katy Lindemann
Opinion
13 April 2010
•
Digital technology is ace. The post-digital world is hugely exciting. But sometimes what you really really want is world 1.0 - physical stuff. Doesn't need to be internet-enabled, internet-of-things real stuff. Just real see-it and touch-it and take-it-home-with you physical stuff.
Opinion
18 January 2010
•
It's interesting, isn't it, that the holy grail for marketers is engagement - to build meaningful relationships between people and our brands. And yet the way we think about marketing is frequently diametrically opposed to the desired end result.
About Katy Lindemann
Katy Lindemann is a senior strategist at Naked Communications, where she works on brands including Vodafone, Nokia and the COI. She is a founding member of the IPA Social collective, member of the IPA Strategic Planning Leaders group and was one of the first ever UK bloggers , back when this emerging phenomenon was still called weblogging and no one thought it would really take off. She finds writing about herself in the third person really quite bizarre.
Blog:
Seemingly Unconnected
Twitter:
@katylindemann