J. Walker Smith
Opinion
19 June 2017
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In a keynote presentation delivered at Insight Innovation eXchange (IIeX) 2017, J. Walker Smith, Global Chairman of Kantar Futures, explains how businesses need to make new connections with consumers if they are to prosper in tomorrow's world of information overload, slowing economic growth and planetary limits on resources.
Opinion
02 November 2016
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With Unilever starting to see positive results from its much publicised new purposeful approach, Kantar Futures executive chairman J Walker Smith says it's time for brands to set rather than simply follow this new agenda.
About J. Walker Smith
J. Walker Smith is Executive Chairman of The Futures Company, the leading global futures consultancy, part of the Kantar Group of WPP. He has been described by Fortune as "one of America's leading analysts on consumer trends," and he is the co-author of four highly regarded books, a columnist, a blogger, an avid daily tweeter, and a former public radio commentator.
Smith is a 2012 inductee into the N.C. Advertising Hall of Fame, and in 2014, he won the WPP Atticus Award for Strategy and in 2013 for Consumer Insights. He also holds a doc-torate from the University of North Carolina at Chapel Hill.