Heather Westgate

Opinion

Heather Westgate

Digital integration and a return to core values - DMA Awards trends

08 December 2010 • I'm proud to have been involved in the judging of this year's DMA Awards, which will be announced tonight. For one thing, it's always fascinating to see how things change from year to year - and also what stays the same. And the 2010 entries have come from a more diverse mix of agencies and clients than ever before.

About Heather Westgate

Heather Westgate is Chief Executive of TDA, the direct-to-digital agency that she co-founded in 1996. Her drive and dynamism have been a catalyst for the development of some of the UK's most powerful brands, and she's widely recognised as an industry influencer and opinion former. She has chaired the DMA Awards three times, and in February 2008, was named an IDM Honorary Life Fellow. TDA's corporate clients include Lloydspharmacy, The Co-operative Group, Dow Jones, and npower. Charity clients include Practical Action, Cancer Research UK, Samaritans, Livability, St Dunstan’s and National Trust.