Dan Machen
Opinion
28 February 2017
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By Dan Machen, Director of Innovation, and Neil Davidson, Managing Director, HeyHuman
Opinion
14 October 2016
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As the world around us changes at an incredible pace, you don't need to be a marketing genius to see that the relationships between people and brands are, changing. There has been an explosion in digital messaging, which has led to reduced attention, recall and emotional engagement. Where people once leant in to brand stories, it's now increasingly a case of talk to the hand.
