Chris Stephenson

Opinion

Chris Stephenson

Building Social Shells: the trap and the opportunity of NBC's 'fan it' initiative

17 May 2010 • NBC is today launching 'fan it', a initiative that the company describes as a "win-win opportunity that broaden's [our] shows' visibility" ... "What better way to spread the word about our shows than with the help of our loyal fans," asks Adam Stotsky, president of NBC entertainment marketing. Quite right.

About Chris Stephenson

Chris is strategy director at PHD in Sydney. Prior to living down under he worked at PHD then Vizeum in London. A graduate of the IPA Excellence Diploma, he believes that there has never been a better time to work in media and communications planning. He suspects, but can't prove (yet) that the broadcast interruption model is collapsing, but won't mourn its demise. Its passing will herald an age where only brands and communications that add value will be consumed; a situation that makes agencies, planning and life significantly more interesting and infinitely more valuable. He likes what he does.