Byron Sharp
Opinion
29 May 2022
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This piece is a response to the recently published WARC article ‘How digital brands test the limits of “How Brands Grow”’ by Tom Morton.
Opinion
27 April 2016
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This post is a response to the article Ditching targeting for mass marketing is going back to the dark ages written by Professor Mark Ritson in Marketing Week. Ritson was commenting on a report by Warc - Mars looks beyond targeting - on a speech given by Mars Global CMO, Bruce McColl.
