4A's
Opinion
06 March 2017
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With the backdrop of its 100 th anniversary, the 4A's (American Association of Advertising Agencies) has opened its files of history to provide a series of informational nuggets that, in part, articulate the history of not just the venerated trade organization but the industry it represents as well.
Opinion
21 February 2017
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When did the "business of advertising" become the "advertising business"—a profession subject to shareholder value, stock-market fluctuations, and the success/failure of quarterly earnings reports?
About 4A's
4A's, the American Association of Advertising Agencies.