Get a demo Do I subscribe? News sign-up

News & Opinion

Sign up for daily news

News
18 December 2017 NEW YORK: Email marketers recognise the importance of a good subject line when seeking to engage consumers, but intriguing new research suggests cultural and national stereotypes also play a role.
News
18 December 2017 SHANGHAI: Brands in China should aim for conspicuous consumption in public, with the product or brand logo itself working to aid the consumer in building their social status, according to a China marketing expert.
News
18 December 2017 LONDON: Influencer relations are a higher communications and marketing priority for the UK luxury sector than traditional media relations, according to a survey of industry specialists.
News
18 December 2017 SAN FRANCISCO: After years of resisting pre-roll ads on its site, Facebook has announced that it will now allow them, although they will not appear in the news feed where Facebook users spend most of their time.
News
18 December 2017 WILLAMSBURG, VA: Doug Jones’s victory over Roy Moore in Alabama’s recent special election for a Senate seat may offer limited lessons for political advertising experts, given the unique contours that shaped this specific race.
News
18 December 2017 GLOBAL: Targeting may have become increasingly sophisticated thanks to digital, but marketers are still fixated on age when they ought to be concentrating on attitudes and behaviours, an industry figure argues.
News
18 December 2017 NEW DELHI: Walt Disney’s landmark $52.4bn deal with 21st Century Fox made headlines around the world last week and India is one of the major markets where it is likely to have far-reaching implications.
News
15 December 2017 SINGAPORE: Twitter is ramping up its involvement in live sports in Asia Pacific with the expectation that sports bodies prefer it to the likes of Amazon and Facebook.
News
15 December 2017 WASHINGTON DC: T-Mobile, the mobile telecoms brand owned by Deutsche Telekom, has announced plans to launch its own disruptive TV service across the US in 2018 after acquiring start-up Layer3 TV for an undisclosed sum.
News
15 December 2017 LONDON: Tech start-up Yoyo Wallet, a cashless payment app, has built up 700,000 registered users since its launch in 2013, in large part because of its innovative approach to customer loyalty.
News
15 December 2017 NEW YORK: The media ecosystem is increasingly fragmented with Google and Facebook taking the majority of digital ad dollars, and this will require successful media companies to develop new ways of generating revenue from many sources.
News
15 December 2017 CHICAGO: Marriott International, the hotels and hospitality company, is leveraging social media throughout the customer journey as it seeks to maximise the returns from this unique channel.
News
15 December 2017 SHENZHEN: Tencent Music, a streaming and download service, is expected to raise a minimum of $1bn at its IPO next year and, with twice as many subscribers as Spotify, the service looks to push out competition from both Apple and Spotify in China.
News
15 December 2017 BERLIN: Amazon is making inroads in Europe, having signed up more than 350 brands in the past year, but German rival Zalando is fighting back by growing its already extensive partnership initiative.
News
14 December 2017 NEW YORK: Marc Pritchard, Chief Brand Officer at Procter & Gamble, says there has been “very strong” progress on cleaning up the digital ecosystem this year, but more work needs to be done on brand safety in 2018.
News
14 December 2017 LONDON: At least 20 regional newspapers in the UK have already published stories that were jointly written by robots and humans in a project that is being described as a world-first for journalism.
14 December 2017 Smarter marketing and investment in communications is helping local brands fight back against the multinationals.
Opinion
14 December 2017 With deep discounting holidays, like Boxing Day looming, it can be tempting to throw caution to the wind and discount like crazy in pursuit of traffic and margin-low spend, says Paul Hunt of Pricing Solutions (part of the iris network), but the effects on the overall brand can diminish hard brand building work.
News
14 December 2017 SAN FRANCISCO: Instagram, the image-sharing platform owned by Facebook, has rolled out a new feature that lets users follow hashtags in the same way they follow friends.
News
14 December 2017 MUMBAI: The TV will continue to be the focal point for family entertainment in India for some years yet, according to an industry figure, even as increased internet penetration and smartphone ownership are altering the media landscape.
News
14 December 2017 NEW DELHI: Almost 90% of car sales in India are influenced by consumers going online to conduct research and watch videos, according to a new industry report.
News
14 December 2017 LONDON: Cisco, the networking hardware supplier, has abandoned a product-led marketing approach in favour of a customer-centric strategy that has devolved authority to a more local level and embraced customer advocacy.
News
13 December 2017 LONDON: For British consumers, the arrival of Christmas is signalled not so much by a spate of seasonal advertising as by the sight of festive foodstuffs in store.
13 December 2017 Digital publishing may be a relatively young industry, but as excuses go, this just doesn’t wash any more.
13 December 2017 “To look at where the future is heading, don’t look at consumers but at the expectations that are created by the innovations on which they are lavishing love and attention today,” Henry Mason, managing director of Trendwatching, advised an audience at ad:tech London.