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23 May 2018 NEW YORK: Two-thirds of brand marketers purchasing digital ads programmatically have moved all or some of that function in-house, according to new research.
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23 May 2018 SHANGHAI: In a time of unprecedented change, agencies in Asia need to rethink their own capabilities to keep up with consumers and clients in the digital era, a leading industry figure tells WARC.
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23 May 2018 NEW YORK: American Airlines, the air carrier, is taking a considered approach to potentially leveraging blockchain solutions, rather than being seduced by the latest shiny object in the technology toolkit.
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23 May 2018 GLOBAL: Visual search is rapidly becoming a mainstream proposition among younger consumers, and while associated ad products are not keeping pace the longer term holds out the promise of “visual commerce”, according to a new WARC ...
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23 May 2018 BOSTON: Pharmaceutical brands are typically failing to engage the valuable audience of consumers over 50 years old, according to research by AARP, an interest group focused on this demographic.
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23 May 2018 NEW YORK: The Digital Advertising Alliance (DAA) is attempting to throw some light on the murky world of online political advertising with the launch of a new initiative that includes guidance for political advertisers and a ...
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23 May 2018 LONDON: UK consumer awareness of GDPR has doubled in the past three months as their inboxes fill up with companies requesting permission to continue contacting them – and many are taking the chance to opt out, a new survey shows.
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23 May 2018 TOKYO: Following Sony’s seven-fold increase in profits year on year, the Japanese consumer electronics giant has signalled a new direction with its acquisition of EMI Music Publishing.
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23 May 2018 LONDON: Brits may be gloomy about the state of the economy and feeling the financial pinch but a majority prefer to splash out today rather than save for later, a new survey suggests.
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23 May 2018 SEOUL: The appliance-buying patterns of young Korean couples highlight how society is changing, with sales of traditional products flat while trendy gadgets are finding favour.
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22 May 2018 LONDON: Traditional voices of authority are beginning to fall away, as the modern football fan is connected to a wider array of fan-curated and fan-created perspectives on the game, but don’t yet discount the live game, a new report suggests.
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22 May 2018 CANBERRA: A levy on digital technology giants, including Google and Facebook, may soon be a reality in Australia, according to multiple media reports, as the Federal Government puts a “digital tax” in play as part of legislative ...
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22 May 2018 LANFORD, ILL: The ratings success of Roseanne, the blue-collar sitcom starting Roseanne Barr revived after 20 years, is partly due to a decision to stick with broadcast television which has ensured the greatest possible reach.
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22 May 2018 SAN FRANCISCO: Amazon has become the major player in the sale of subscriptions, new figures show, with the company selling 55% of all a la carte DTC video subscriptions through Amazon Channels.
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22 May 2018 LONDON/ADELAIDE: Brands relying on the quality of their content to get noticed may be neglecting the significant marketing opportunities offered by having a set of distinctive assets, according to Jenni Romaniuk.
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22 May 2018 DANA POINT, CA: Jim Beam, the whiskey brand, has seen major advantages from breaking with the conventions of its category and reaching out directly to female drinkers.
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22 May 2018 SE ASIA: Consumer behaviour changes during Ramadan, from what is searched for online (and when) to what is bought, and marketers need to adapt their strategies accordingly.
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21 May 2018 NEW YORK: Coca-Cola, the soft drinks giant, is seeking to engage millennials who like settling in at home with their favourite content via a shopper marketing campaign with a “Play.
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21 May 2018 BOSTON: Retailers face a constant challenge when trying to connect with mobile consumers and a new survey is likely to add to the complexity with findings that show just how much consumers multi-task while making purchase decisions.
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21 May 2018 NEW YORK/LONDON: Not many people have heard of London-based DAZN, a live sports streaming service, but after its groundbreaking $1bn deal with Matchroom Boxing to broadcast bouts in the US, the company has serious plans to expand in the country and ...
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21 May 2018 NEW DELHI: Spiritual tourism is becoming a major growth area of the Indian travel market with more Indians opting to go on pilgrimage to popular religious cities, such as Varanasi in Uttar Pradesh and Puri in Odisha, a new report has revealed.
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21 May 2018 LONDON: As traditional agencies and consultancies continue to compete for business, the advertising industry can expect the disciplines to converge into so-called “cagencies”, according to a top executive at Accenture Interactive.
Opinion
21 May 2018 The conversation around data privacy has changed as a result of revelations surrounding a British data analysis company’s alleged misuse of Facebook users’ personal data for political targeting.
News
21 May 2018 SYDNEY: Trust and transparency play a vital role in determining the strength of any relationship between a brand and its customers, yet it appears only 15% of Australian companies explicitly indicate they share consumer data with third parties.
Opinion
21 May 2018 With GDPR, and the possibility of ePrivacy, the digital advertising landscape will be forced to change.