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Zero Growth for US Radio Advertising

News, 30 June 2003

US radio advertising stayed flat in May, usually the industry’s strongest month.

According to the Radio Advertising Bureau, ad revenues rose 4% at national stations but stayed flat at local operators. Over the first five months of 2003, radio advertising climbed 2% (5% national and 1% local).

However, the RAB believes better things are ahead and is predicting a 5% increase across the industry for the full year. “We see a strong, consistent recovery in radio starting in third quarter,” forecast president Gary Fries.

Data sourced from: MediaWeek (US); additional content by WARC staff