US radio advertising stayed flat in May, usually the industry’s strongest month.
According to the Radio Advertising Bureau, ad revenues rose 4% at national stations but stayed flat at local operators. Over the first five months of 2003, radio advertising climbed 2% (5% national and 1% local).
However, the RAB believes better things are ahead and is predicting a 5% increase across the industry for the full year. “We see a strong, consistent recovery in radio starting in third quarter,” forecast president Gary Fries.
Data sourced from: MediaWeek (US); additional content by WARC staff