UK-based foods manufacturer Batchelor’s has switched the media planning and buying duties for its £12 million account from Initiative Media to Zenith Media without a pitch.

The move, effective immediately, was triggered by Unilever’s sale of Batchelor’s earlier this year to the Campbell Soup Company, a Zenith client which awarded the shop its pan-European business in 1998.

Brands involved in the switch include Super Noodles, Oxo and Batchelor’s Cup-a-Soup. However, strategic communications duties for Super Noodles will continue to be handled by Naked.

Commented Andrew Slamin, marketing director at Campbell: “We have a strong relationship with Zenith and its past delivery has more than justified its selection as our agency of choice for new brands.”

News source: CampaignLive (UK)