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Yahoo strikes online hockey deal

News, 14 March 2016

SAN JOSE, CA: Starting last Friday, internet giant Yahoo will stream a live “Game of the Day” to ice hockey fans in the US after entering into a partnership with the National Hockey League (NHL).

Yahoo said in a statement that its Yahoo Sports arm would stream four NHL games a week, including game highlights, and that the service would be free with no cable subscription or authentication required.

This is in addition to its separate deal with NBC Sports to stream Wednesday and Sunday NHL games. Furthermore, Yahoo said it would also provide condensed games, “Best of the Day” and “Best of the Week” top plays and post-game highlights.

“This alliance brings us one step closer to providing fans a live professional sporting event every day, on Yahoo, completely frictionless and for free,” said Phil Lynch, vice president of media partnerships at Yahoo.

“We remain committed to delivering the best digital content to our users and advertisers, and the NHL's premium content nicely complements our offering of live and on-demand partner content.”

The announcement marks Yahoo's latest bid to broaden its sporting partnerships and builds on its first global live stream of a National Football League match last October.

That event drew in more than 15 million viewers, Yahoo said as it announced that it is introducing new video advertising opportunities that will run within commercial breaks during the live streams of sporting events.

“Yahoo will offer unique advertising opportunities for brands to connect with their audiences, alongside and within this live and on-demand sports content,” the company said.

Since the debut of its live NFL stream last October, Yahoo has gone on to secure streaming deals with Major League Baseball and the Professional Golf Association.

Data sourced from Yahoo; additional content by Warc staff