Yahoo! has appointed Wenda Harris Millard as its new chief advertising sales officer, filling a position left vacant some months ago by Anil Singh [WAMN: 15-Mar-01].

The 47-year-old Millard will head the portal’s North American ad and marketing sales operations and help drive Yahoo! ceo Terry Semel’s bid to attract more traditional advertisers to the company.

Millard’s career has included stints at internet firms (DoubleClick, Ziff Davis Media) and offline properties, including Family Circle, Working Women Ventures and New York magazine.

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