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Y&R WIN CHANEL OVERSEAS ACCOUNT

News, 03 October 2000


Chanel has moved the whole of its $150 million media account to Young & Rubicam’s Media Edge in New York.

Media Edge was awarded the US media account, worth up to $30 million, last year. Chanel has now switched its overseas media account from DDB Worldwide.

The creative account will continue to be handled in-house.

News source: Advertising Age - Daily Deadline