Some of the biggest names in wireless communications have allied to promote an emerging technology standard for delivering live TV to cellphones.

Nokia, Motorola, Intel, Texas Instruments and Crown Castle International are included in the group, aka the Mobile DTV Alliance, whose aim is to develop and spread the use of DVB-H (Digital Video Broadcasting-Handheld).

The technology bypasses mobile networks, broadcasting directly to handsets from TV masts and enabling millions of phone users to access the service at the same time.

In the US, wireless giant Qualcomm is developing its own multicast streaming specification (forward link only, or FLO) slated to launch in late 2006. There is also the DMB (Digital Multimedia Broadcasting) already launched in Korea, and the TDtv format .

Data sourced from Financial Times Online; additional content by WARC staff