The review for the $15–$20 million ad account of Santa Ana-based PacifiCare Health Systems has been narrowed to seven.
The remaining septet include three Interpublic Group shops – Campbell-Ewald/West (Santa Monica), Dailey Associates (Los Angeles) and Foote, Cone & Belding/Southern California (Irvine).
Also competing are Y&R Companies in Irvine, Grey Worldwide in Los Angeles and the same city’s DavisElen, incumbent on PacifiCare’s Secure Horizons product. One other unidentified shop is also in the running.
News source: AdAge.com