Welcome to the new-look WARC News Daily - just part of the brand new version of WARC.com launched today by the World Advertising Research Center.

The site - a result of extensive customer research and development - takes WARC to a whole new level, and includes:

  • an overhauled design and interface, enabling better search and navigation throughout

  • themed zones, highlighting latest content and thinking on key areas such as brands, consumers, media and advertising

  • a re-engineered search function and subject index, enabling powerful retrieval and refinement of results

  • content research, management and storage functions via a new, personalised 'My Folder' facility
For full details of the new site and all its exciting offerings, visit the Online Help page now.