British bookseller Waterstone’s has handed over its internet operations to, admitting that it could not compete with the online titan.

From the autumn, books sold through will be credited to Amazon, be sent from Amazon’s warehouses and come wrapped in Amazon packaging. Registered online customers of Waterstone’s will be urged to re-register with its new partner.

Waterstone’s has around 200,000 registered customers, in contrast with Amazon’s 3 million. “Amazon is the clear leader in the online book market,” admitted Waterstone’s director of business development Peter Mitchell. “We do regard the internet as an important sales channel but we think we can make best use of our resources by concentrating our investment on refurbishing the stores.”

News source: Financial Times