New York shop Warwick Baker O’Neill, a unit of Panoramic Communications, has picked up the newly consolidated account of the US Smokeless Tobacco Company, worth an estimated $15 million.

The tobacco manufacturer, a subsidiary of UST, has handed Warwick Baker the duties for its Skoal brand (ousting Vogt/Wein in Westport, Connecticut); the new Rooster line; and the promotion of the company’s recent name change (from US Tobacco Company).

Warwick Baker adds the new duties to the tobacco company’s Copenhagen brand, which it has held since 1968.

News source: New York Times