An overview of America's moms proved the most popular article among Warc's US clients in the last 12 months, although other widely-read items showed this group had a variety of topics on their minds.
The report on US mothers, from the Futures Company's Yankelovich Monitor, is a deep dive into the "mom market", including segmentation and the role children play in mothers' decision-making.
Unsurprisingly, there is also a hunger for information on digital marketing. In particular, an article on the relationship between television and online search, and a piece on social media, were influential.
Data sourced from Warc