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Warc unveils Innovation Awards shortlist

News, 21 March 2017

LONDON: BT Sport, MasterCard and Whirlpool are among the 20 brands from around the world that judges have shortlisted for the Warc Innovation Awards.

The 25-strong judging panel, chaired by Dana Anderson, SVP and Chief Marketing Officer at Mondel─ôz International, has whittled down this year's entries to a diverse selection of campaigns from a wide range of territories including the US, the UK, the United Arab Emirates, Thailand, Australia, Egypt, India, Lebanon and Slovenia.

One of the shortlisted entries is for the Thai Health Promotion Foundation. Its agency, BBDO Bangkok, produced HELPMET, an innovative helmet that detects head injuries for motorcyclists and can call for help when riders are unconscious.

Meanwhile, the Care Counts campaign for Whirlpool, the US appliances firm, installed washers and dryers in schools that were fitted with tracking devices.

This was intended to give disadvantaged students access to laundry facilities, with the ultimate goal of improving attendance rates.

The remaining brands and organisations shortlisted this year are AbsorbPlate, Axe, Baheya Cancer Hospital, Bodyform, Bou Khalil Supermarché, BT Sport, CNCO, Currys PC World, Dyson, Emirates NBD, Inorbit Malls, Lifebuoy, MasterCard, NHI - Daman, Penguin Random House, Vision Australia, Spar Interspar, and Toyota.

Warc subscribers can read all the shortlisted entries here.

The aim of the Warc Innovation Awards is to recognise innovative thinking that delivers tangible results. There is $10,000 prize fund for the best papers and the winners will be announced in late April.

Data sourced from Warc