LONDON: Warc is today launching the Warc Prize for Connection Strategy, a new global competition to find the best examples of channel thinking that delivers brand advantage.
The Prize, which is free to enter and carries a $10,000 prize fund, will look at the strategy, analytics and measurement that power modern media investment. The focus is on new ways of connecting with consumers, and how those connections are being planned and measured by forward-thinking marketers.
"Connection strategy is one of the most exciting areas of modern marketing," said David Tiltman, Head of Content at Warc.
"With so many different channels available, and so much data at the disposal of clients and agencies, it has never been more important to understand the role of different media, how they can be combined to meet client objectives, and how connection strategy and creative strategy can work together."
The new Prize aims to showcase best-in-class connection strategy, and to bring great examples of channel thinking together to see which combinations of channels are working for clients.
Entrants will need to submit a case study detailing how a smart 'connection strategy' delivered on a client's objectives. This could involve innovative cross-platform or cross-device thinking, channel insights that inform new ways to connect with consumers, exercises in communications architecture, exercises in channel attribution and optimisation or paid/owned/earned strategies.
Warc will name Gold, Silver and Bronze winners for the highest-scoring cases in four categories with a $5,000 Grand Prix for the best paper in the competition, plus five $1,000 Special Awards.
The four categories are geographic, covering strategies developed for each of three particular regions – the Americas, EMEA and APAC – and one for a global or multimarket strategy.
The five Special Awards cover the following areas: commercial impact, POE, attribution, context and low-budget.
Full details on these Awards along with the entry kit, entry form, and tips on writing a great strategy case study, can be found on the Prize website.
The deadline for entries is 18 June 2015, and the winner will be announced in September 2015.
Data sourced from Warc