SINGAPORE: A record number of entries to this year's Warc Prize for Asian Strategy has been whittled down to a shortlist of 34, covering a broad range of markets, categories and brands.
More than one fifth of this year's shortlisted entrants hailed from smaller markets including the Philippines, Malaysia and Thailand; nearly half came from India.
The entire shortlist can be viewed on the Prize website, where Warc subscribers can read the shortlisted papers in full.
Represented on this year's list are local brands, including two travel and tourism brands: Diu Tourism's successful awareness-raising campaign through Ogilvy India and Onomichi-City's memorable Cat Street View initiative through I&S BBDO / BBDO Japan.
DDB Mudra's campaign for Indian food brand Nutralite leveraged the popularity of Ganesh, incentivising people to eat more healthily, while Leo Burnett India's work for Bajaj Motorcycles honed in on Indians' sense of national pride.
Multinationals such as Nestlé, Mars, P&G, Lego, Vodafone, Amazon and Unilever are well represented, alongside non-profits such as Make Love Not Scars, Love Yourself and The Akanksha Foundation, which was also shortlisted for the Warc Prize for Social Strategy and was featured in the 2016 Warc 100.
“This year's shortlist demonstrates the very best in smart strategic thinking delivering awesome business results," said Sanjeeb Chaudhuri, global head of brand and chief marketing officer, Standard Chartered Bank and chair of the judging panel.
“The wide range of brands, categories and markets represented is a fitting testament to the reputation within the industry that the Warc Prize for Asian Strategy has built since its inception in 2011," he added.
Agencies with a strong showing in this year's shortlist include BBDO, BBH, McCann, MullenLowe and Ogilvy & Mather.
The winners for this year's Warc Prize for Asian Strategy will be announced at an event in Singapore on November 3rd.
Data sourced from Warc